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BKK WEB 10 - Branding, the missing element to User Experience Design (UX De...

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Launchpad Co., Ltd

139 Pan Road

Khwaeng Silom, Krung Thep Maha Nakhon 10500

Thailand

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TALK OUTLINE

Why is Branding and UX so deeply co-related? User Experience or better known as UX has been a recent buzzword over the last 3 years in Thailand. This helped create new opportunities for job seekers, agencies and freelancers alike. But as anything that gathers such hype in such a short time, Branding and UX are often being misunderstood and misrepresented. Branding is not just how your business looks like but also how you DO business. The differences in understanding, context and language leads to misinterpretations. This session is about presenting an alternative thinking, clarify what branding is and how it impacts the UX in hopes to gather like minded people to take the discussion further and put back branding in its rightful place in its important for good UX design.


What is User Experience? UX? Why does branding matter?

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WE WILL COVER:

  • Discussion about what UX means?
  • The usual misconceptions.
  • The importance of understanding how UX and Branding affects business decisions.
  • Branding is beyond logo and visual.
  • Design is objective not subjective.

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BIO

Andre Tan is the Founder and Ceo of Xopo Design Pte Ltd, a Singapore based creative consultancy with an international portfolio of experience, ranging from startup to corporate collaborations. Utilizing his creative background, he has ventured into various businesses and have been helping clients from different sectors to overcome challenges. Providing solutions which are best-fit to the company is what he believes in, to him there is no perfect solution. Blending business with design, Andre believes in solving problems with insights of the business is not particularly exclusive to any specific area but more of the whole picture. He focus on mindsets and fundamental values first , following by methodologies and technicalities. Unraveling similar mindset and interest individual along the journey. Hence Business Driven Design is what he firmly believes in.

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AGENDA

7:00 pm - Networking
7:20 pm - Talk Starts
8:00 pm - Q&A
8:45 pm - Final Words & Networking

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WHERE?

Launchpad Co-working Space (Sethiwan Tower)
139 Pan Road, Sethiwan Tower,
Silom, Bangrak, Bangkok 10500, Thailand

https://goo.gl/maps/agSnbCLpfEJ2

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LOOKING FOR THE NEXT SPEAKERS

PS: We are always looking for new speakers.
If you are interested, please send us an email at jeremie@morphos.is

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JOIN US ON FACEBOOK

Join our Facebook Group: https://www.facebook.com/groups/bkkweb/

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Your Event Organizers,

http://morphos.is
http://firecreekweb.com

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Date and Time

Location

Launchpad Co., Ltd

139 Pan Road

Khwaeng Silom, Krung Thep Maha Nakhon 10500

Thailand

View Map

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