Bitesize Learning Webinar Series
Tuesday, January 14, 2014 from 11:30 AM to 1:00 PM (CST)
Join us for Bitesize Learning, SMPS Oklahoma’s bimonthly lunch program. This event is for SMPS Oklahoma members only, free to attend and CPSMs will earn 1.5 hours of Continuing Education Units. Please RSVP so we can make sure we have enough space and don’t forget to bring your lunch.
Ignite Your Marketing Program to Action: Client Surveys
As seasoned marketers, we spend considerable time developing and executing a marketing plan for our firms. Often in that planning and executing, we focus on new clients and markets, project pursuits, and even geographic growth opportunities, while forgetting the most powerful weapon in our marketing arsenal—our existing clients. By learning what your clients really value, you can build a meaningful marketing plan that cultivates the client loyalty your firm desires and increases profits.
During this Webinar, you will learn:
- Why client satisfaction feedback matters, even when "you already know what they are going to say"
- How to use both qualitative and quantitative questions
- How to ask the right questions in the right order—stacking, probing, value statements
- How to compile and benchmark data
- How to develop a client satisfaction-based culture
About the Presenter
Danielle B. Feroleto, MA, CPSM, President/Owner, Small Giants LLC
With 15 years of experience in the commercial real estate industry in Arizona, Danielle is recognized for her strong networking practices, creative marketing strategies, and effective training skills. In addition to a successful marketing and business development career, Danielle is highly involved in associations and organizations that are instrumental in shaping policy and practices in the real estate industry. For more than five years, Danielle has worked with industry associations to provide training for many of the industry's leaders, through such organizations as Arizona Builders' Alliance (ABA), Building Owners and Managers Association (BOMA), and the Alliance for Construction Excellence (ACE).
As an associate faculty member at Arizona State University, Danielle teaches undergraduate and graduate students entering the marketplace a variety of marketing and business development skills to be successful in their chosen field.
Tulsa: GH2 Architects, 320 South Boston, Suite 1600, Tulsa, OK 74103
OKC: ADG, 116 E. Sheridan, Suite 100, Oklahoma City, OK 73104
Members for Tulsa Location - $0
Members for OKC Location - $0
*This is a members only program.
When & Where
The Society for Marketing Professional Services (SMPS) is a community of marketing and business development professionals working to secure profitable business relationships for their A/E/C companies. Through networking, business intelligence, and research, SMPS members gain a competitive advantage in positioning their firms successfully in the marketplace. SMPS offers members professional development, leadership opportunities, and marketing resources to advance their careers.
In September of 2001, a small group of A/E/C marketers met and quickly decided that an SMPS chapter in Oklahoma was desperately needed to help firms within the state join together to form stronger partnerships and also to offer training opportunities for its members. Within three months officers were elected, Articles of Incorporation were filed, and on December 11, 2001, Oklahoma was declared the 50th SMPS chapter in the nation.