$149

“Big” Team Series Signature Event

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Convene CityView, formerly The Hub

30 South 17th Street

#1410

Philadelphia, PA 19103

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Money Talk: Financial Strategies & Benchmarks for In-House Creative Teams

An in-house creative team should deliver against four value propositions: time, cost, quality and adaptability. During this roundtable, creative leaders of “big” teams — staff of 30 or more — will gather to discuss managing, benchmarking and communicating their costs. While cost savings is only one part of the value proposition, it is often the most important one for some of our stakeholders. Being prepared for cost conversations requires considering external costs of similar services, demonstrating additional value beyond cost savings, creating advocates for the in-house agency, and creating and tracking efficiencies that benefit the organization. Participants will be asked to share challenges and strategies related to cost management, value demonstration and funding models.

Featured Speaker: Mike Papson, former Director of Merck Creative Services

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Date and Time

Location

Convene CityView, formerly The Hub

30 South 17th Street

#1410

Philadelphia, PA 19103

View Map

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