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Big Data, Transforming Marketing & Sales

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Real Office Centers, The Vine OC

5151 California Avenue #100

Irvine, CA 92617

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Big Data is more than a buzz word. It’s a technology revolution as powerful as the printing press, associating cause and effect through millions of 'stories' and bringing them together for an individual to interpret. Big Data will affect every business and every business function, particularly sales and marketing professionals who will need to rely on Big Data to understand and adapt to changing customer needs and market conditions.

In this presentation, Spireon’s Chief Product Officer, Jason Penkethman, explains the Big Data revolution in layman’s terms, and suggests ways that sales and marketing professionals can improve their effectiveness and value to their companies by becoming more Big Data-driven.

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Real Office Centers, The Vine OC

5151 California Avenue #100

Irvine, CA 92617

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