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BFI Workshop Series Session 4: Using Social Media for Influencer Engagement

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112 Hilgard Hall, UC Berkeley

UC Berkeley

Berkeley, CA 94720

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Policy & Communications Workshop Series 2017–18

Session 4: Using Social Media for Influencer Engagement

Overview of the role of social media in the social and environmental justice movements and a training on how experts can amplify their work and engage with news cycle topics, reporters, and outlets via social media.

Featuring: Haven Bourque, HavenBMedia

Haven Bourque, Founder, HavenBMedia: Haven Bourque offers communications expertise in service of food systems transformation. In 2010, she founded her Oakland CA-based group, HavenBMedia. The group develops communications strategies that tell powerful stories with a wide scope of proficiencies including messaging and positioning development, media training for PR mastery, and spokesperson development. Haven honed her skills working with major national NGOs focused on food, farming, labor, and ocean conservation, among them FairTrade USA, the Humane Society of the United States, Monterey Bay Aquarium, and the Environmental Defense Fund. She has earned national recognition for developing media training workshops for organizations including Pesticide Action Network, Food Chain Workers Alliance, California Food Policy Council, Anna Lappe’s Real Food Media Project, FERN News, the Ecological Farming Association, and the Chefs Collaborative. She is a contributing writer to Civil Eats, a Good Food Awards judge, and a member of the Oakland Food Policy Council.


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112 Hilgard Hall, UC Berkeley

UC Berkeley

Berkeley, CA 94720

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