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Beyond Usability: Creating Applications That Connect with Users

OHO Interactive

Thursday, November 10, 2011 from 6:00 PM to 9:00 PM (EST)

Beyond Usability: Creating Applications That Connect...

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Event Details

A World Usability Day Event


Web applications

There can be resistance within an organization to using a new app if there’s a perception that it’s going to be clunky and unfriendly —and, let’s face it, there are a lot of apps that are just that. Today, users have higher expectations for web applications, with brands like Apple and Amazon setting a reference point of great quality and functionality.

So how do you provide your end-users with an experience that’s more than just functional, but truly resonates with them? How do you anticipate consumer and user needs – and develop a system that solves a few key pain points with grace and simplicity.

Join us for a discussion on how to create applications that go beyond basic usability to true resonance with user needs. Learn how to:

  • Identify users' true needs
  • Map application features to the problems an app solves
  • Determine the right number of features -  avoiding both a thin app and feature overload
  • Provide a supporting experience surrounding an app, from support to marketing 
  • Develop a mindset for development that puts the user-application connection first
Whether you're a software company, in-house IT, or just interested in all matters usability, this event will provide you with insights that will make a real difference in support, adoption, and user satisfaction.
Have questions about Beyond Usability: Creating Applications That Connect with Users? Contact OHO Interactive
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Thursday, November 10, 2011 from 6:00 PM to 9:00 PM (EST)

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OHO Interactive


About OHO Interactive
Founded in 1998, OHO Interactive is an award-winning agency that creates compelling Web experiences based on business strategies that engage users and deliver results. As a hybrid firm with deep roots in both creative and technology, OHO employs a user-centric approach to design with Web 2.0 technologies, resulting in sites and applications that are memorable, highly usable, and easily managed. OHO specializes in education, publishing, high tech, healthcare and member organizations.  For more information, please visit


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