$599 – $1,543

"Beyond the User Story", a 2-Day Immersive #Bootcamp for Product Owners

Event Information

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Date and Time



The DeVry Institute Building

2655 Camino Del Rio North

Room (# will be confirmed in your order)

San Diego, CA 92108

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Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description


The effectiveness of the whole Scrum framework, starts with the role of the Product Owner #nopressure. If this role is not staffed by a dedicated, prepared, empowered and decisive leader - you may have trouble brewing.

Job descriptions from local firms are looking for product owners to be decisive, know how to navigate the organization, negotiate, facilitate, manage projects and more.

In 15+ years of studying this role, being in this role, coaching this role and developing strategies for success, I've discovered it can come down few important steps that can help this role to be successful.

This is a 2-day course on how to maximize the value of software products and systems. This bootcamp will take you beyond the User Story and will help you gain the know-how, finesse and skills needed to be successful beyond the basics.

In this bootcamp you will:

  • Get clarity on what you should be doing as Product Owner
  • Access a powerful Product Owner Toolkit
  • Learn the top 10 Terms in Scrum/Agile and why they matter to you
  • Learn strategies to better understand your customer/end user (value, prioritization, etc...)
  • Develop your own personal action & coaching plan

What we will not cover:

This course is a level up from foundations, beyond the 101.

This session goes beyond the basics of ‘what’, into more about how/why, and how to be successful.

Who should attend this class:

  • People who have taken a CSPO class and are still trying to understand what to do.
  • People who have been product owners for a while and are still trying to find their way
  • Business Analyst who want to help their product owners.
  • Business Analysts who aspire to be product owners

Price, Price + Coaching:

  • 2-day Bootcamp Price includes training materials/supplies.
  • 2-day Bootcamp With Coaching includes instrumements used in coaching. All coaching sesions are remote.

Coaching combination packages include the 2 day Bootcamp and the coaching sessions.

  • Why Coaching?:
    • to take your success, retention and application of these ideas to the next level.
    • Structured, client-driven support
    • Action plans every session


Goodies: Continental Breakfast and Lunch is provided both days.

Materials: Registration for bootcamp includes the course guide, action plan templates, handouts and a reference book. When your registration includes coaching, that includes all initial instruments used. You'll also get an invitation to an exclusive LinkedIN community of Product Owners that attend this bootcamp. Its a forum where we'll share additional resources and experiences.

Weather: San Diego - July 2019

Attire: Business Casual

Accommodations: (walking distance from our site). Lodging rates depend on availability and are not covered in the prices noted here for the course. Please contact the hotel directly for rates and availability.

Spring Hill Suites, Mission Valley (San Diego)

2401 Camino Del Rio, North

San Diego, CA 92108

Your Trainer/Facilitator & Coach

As a sought-after speaker, coach and trainer, Alicia is known as the ‘Organizational Whisperer’ and has for 15+ years, been about the business of building high performing teams, empowering leaders in transition and creating climates where teams can thrive using Agile practices. Her expertise is in the transformation of people and systems during Agile transformation.

Alicia coaches, trains and transforms mid-size to large companies domestically and internationally. As an executive and leadership coach who has led and witnessed the transformation of people, attitudes, hearts and minds towards greater agility and high performance using Agile practices, she is passionate about being of service to help connect organizations to their mission and values.

Alicia is the founder and co-organizer of the Agile Coaching Exchange for Southern California (ACE:SoCal) the first MeetUp group of its kind established in the United States in partnership with the flagship in London. She holds a PMP and Scrum Alliance certifications in Scrum Master, Product Owner and Scrum Professional.

Your Trainer, Facilitator & Coach


What are my transportation/parking options for getting to and from the event?

Parking: Free (Details for parking will be sent out with regisration confirmation)

What can I bring into the event?

A notebook and something to write with.

How can I contact the organizer with any questions?

Yes, please call my office at 619.972.0453 or email me at alicia@opeartional.innovations.com

What's the refund policy?

Cancellation Policy:

Substitutions are accepted at any time. Cancellations must be notified by email and refunds will be provided according to the following:

More than 10 days prior (80% of course fees)

7-10 days prior, 50% of course fee

Less than 7 days, no refund

Do I have to bring my printed ticket to the event?

No, you don't need to bring a printed ticket. I will send a confirmation once you've purchased your ticket.

Is my registration fee or ticket transferrable?

Yes, substitutions are possible at any time. Just notify me by email before the class begins.

Is it ok if the name on my ticket or registration doesn't match the person who attends?

Yes, it is ok as long as you've notified me by email of any substitutions before the class begins.

Is group pricing available?

Yes!, please email me for a quote. Everyone in the group must be from the same company. Email me at alicia@operational-innovations.com

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Date and Time


The DeVry Institute Building

2655 Camino Del Rio North

Room (# will be confirmed in your order)

San Diego, CA 92108

View Map

Refund Policy

Refunds up to 7 days before event

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