PluggedIn May's roundtable will be discussing "Beyond the CPM". This topic is one that is more relevant today with mobile ad CPM's are low, clearly demonstrating that these ads aren't working- neither for publishers seeking to monetize their apps nor for advertisers wishing to promote their messages and brands.
This reality forces the question: what alternative options do mobile developers and advertisers have that might be more effective?
For this roundtable we will hear from a group of leaders in existing and new monetization mechanisms to discuss what lies "Beyond the CPM".
Pubmatic: Larry Harris, CMO
Jumptap: Todd Anderman, CRO,
Todacell: Mark Lehman, CEO
TapJoy: Tom Sipple, VP Sales
Mobli: Dino Decespedes, VP Marketing
Xtify: Josh Schiffman, SVP Strategy & Operations
xAd: Monica Ho, VP Marketing
Sqoot: Mo Yehia, CEO
Carat: Jason Newport,SVP Head of Mobile Practice
Hearst: Avi Zimak, Director Advertising Tablet Media
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Loeb & Loeb LLP is a multi-service law firm with more than 300 attorneys in five offices in the U.S., including Los Angeles, New York, Chicago, Nashville and Washington, DC, as well as a representative office in Beijing that services a rapidly growing number of Asian clients. The firm focuses on select core industries and practice areas, rather than endeavoring to be all things to all clients. We represent multi-national, Fortune 100 companies, and serve as primary outside counsel to a multitude of mid-market clients. The firm also represents high tech start-ups and high net worth individuals and families.
Founded in 1917, Cushman & Wakefield is the largest privately held real estate services firm in the world. The firm’s 14,000 employees operate from 235 offices in 60 countries actively advising, implementing, and managing on behalf of Tenants, Landlord’s and Investors through every stage of the real estate practices.
iTechArt Group (www.itechart.com) is a premier software development and consulting firm specialized in web and mobile development. We offer our clients a traditional IT outsourcing model of project-based services with ability to build and manage own dedicated development team in one of ours development centers in Eastern Europe.
Our coherent organizational structure with two advanced software development centers located in Minsk, Belarus, and Kiev, Ukraine, and a US based headquarters in Iselin, NJ, brings the talent pool within reach for businesses in need of custom solutions.
We have grown to become an established IT service provider helping businesses, that range from beta test Start-Ups to Fortune 100 companies, stay focused on their primary business objectives without squandering time and resources.
When & Where
PluggedInBD produces the conferences Content Israel & IsraelAdTech, along with exclusive roundtables in NY. The goal is to bring together entrepreneurs, founders, and industry executives to build industry relationships, grow their companies, and learn from industry leaders.
Our monthly roundtables bring together founders, CEO's, and executives to discuss trending industry topics, with the objective of unlocking the full value of doing business together. Roundtables have included mobile, social media, content marketing, programmatic, native advertising, and many others.