$100 – $150

Beyond Facebook: Building a Social Media Strategy for 2018

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Meredith Hall Room 125, Drake University

Des Moines, IA 50311

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Refund Policy

Refunds up to 1 day before event

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Description

2018 is a pivotal year for social media as Facebook deals with privacy concerns and possible government regulation. This one-day workshop will help small business owners and social media strategists understand how to build a social media strategy outside of Facebook. We will explore best practices for using Instagram, Messenger, Bots, LinkedIn, YouTube, podcasting e-mail and more. And because Facebook isn't going anywhere, we'll discuss best practices for using Facebook in 2018 and beyond.

This class will be hands-on. We will be building content and creating plans you can take back and use with your company and clients.

What you will learn:

• How to create great content for any social network
• How to create content that is native to Instagram
• How to use Stories on Instagram, Snapchat, Messenger and/or Facebook
• How to plan and build a Messenger bot
• The top 10 alternatives to Facebook for reaching your customers
• How to extend your reach and get more interactions on Facebook
• What my students are doing on social media - VSCO and Finstagram accounts


About the instructor

Chris Snider has been teaching social media strategy at Drake University since 2010. Prior to that, he was in charge of digital and social strategy for the Des Moines Register and Juice magazine. He continues actively build and run social media strategies for local businesses in Des Moines.

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Date and Time

Location

Meredith Hall Room 125, Drake University

Des Moines, IA 50311

View Map

Refund Policy

Refunds up to 1 day before event

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