San Francisco, California
London, United Kingdom
FishNet Security has been a local darling since the company was founded in 1996, experiencing exceptional growth in a dynamic industry. The company’s recipe for success has leveraged a strong sales team and rich subject matter experts working with field marketing to engage customers to discuss information security needs and concerns.
A major challenge associated with this approach is the marketing department’s ability to deliver enough events to support the large partner community and keep pace with the growth needs of the business. Already supporting nearly 500 events a year, Field Marketing was forced to be heavily reactive – without the time to think strategically or look back on their effectiveness.
With plans to grow from $600M to $1B over five years, it was time for a change.
Join John Van Blaricum, VP of Marketing for FishNet Security, as he takes us through the transition and transformation.
Business marketing professionals attending this session will walk away with an understanding of:
- How to better earn an organization and its key stakeholders trust while creating change
- The importance of expandeding focus beyond on one strategy, channel or medium… In the B2B technology space, one touch will not generate an opportunity
- The importance of truly knowing your customers and prospects: who they are, what they do and what they care about
- Why you should never rely on sales for a positive ROI
About John Van Blaricum
John Van Blaricum joined FishNet Security in early 2013 as the vice president of Marketing to help accelerate growth through strategic programs that expand awareness, generate demand and cultivate leads for a large national sales team. His goal for marketing is to marry strong process with award winning creative positioning to differentiate the company in the sales process and solidify FishNet Security as the leading voice for information security solutions.
Prior to FishNet Security, John spent seven years with Mediware, a healthcare software vendor, where he was responsible for all marketing and communications for the publicly traded company. During his tenure, Mediware nearly tripled in size, which included a combination of both organic growth as well as strategic acquisitions. Prior experience includes seven years managing marketing and communications programs for the Innovation Group, a UK-based software and services firm with operations in the US, Canada, UK, Japan, Australia, Germany and South Africa. He was also the director of marketing for MTW Corporation, a Kansas City-based software company that grew from $4 - $40 million over four years before being acquired by the Innovation Group.
John has a master’s degree in PR and Marketing from Emerson College in Boston, and an undergraduate degree in Communications from the University of Kansas. He and his family have lived in the Kansas City area for 19 years.
About FishNet Security
FishNet Security is the largest independent information security solutions provider in North America. We actively partner with more than 200 leading security and infrastructure vendors and add value beyond the technology sale with our suite of professional services, including training, front line support, consulting, and managed security services delivered from Security Operations Centers in Kansas City and Atlanta. In 2013 FishNet Security supported more than 3200 customers, including half of the Fortune 500. We have 700 employees working nationwide from 29 offices.
When & Where
Business Marketing Association - Kansas City
The Business Marketing Association of Greater Kansas City is the leading professional resource for business-to-business marketers and communicators. BMA has earned the respect and loyalty of members by following a simple, three-part strategic vision. We intend to remain the primary repository of the best in B2B marketing information and resources, attracting the best practitioners and promoting the best practices in the industry. The benefits of belonging are just as straightforward. We connect members with the kind of knowledge, people and programs that make achieving their companies' objectives more efficient and effective.
As a business marketer or communicator, your needs are distinct from those of the consumer marketing environment. Broad-brush marketing associations or trade organizations devoted to a single program category can not effectively provide the required resources. You need an association that, like you, focuses on meeting the challenges presented in business marketing, day in and day out. You need the Business Marketing Association.