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Even though cause marketing is one of the hottest trends, it isn’t getting the job done.
It’s time to shift our thinking and approach. In partnership with the X-PRIZE LAB at MIT, we are bringing together leading marketers, innovators, disruptors, and industry leaders from a variety of disciplines to re-think how we address causes and move towards finding solutions to serious issues.
All interested agencies, brands, non-profits, government officials, and individuals are welcome and encouraged to attend. You’ll never look at cause marketing the same way again. More information can be found at beyondcausemarketing.com.
8:00 - 9:00 Registration & Refreshments
9:00 - 9:30 Welcome and Big Picture Briefing
9:30 - 10:30 General Session: One-on-One Conversations
10:30 - 11:30 Collaborative Work Session #1
11:30 - 12:00 Team Reports
12:00 - 12:30 Lunch (provided)
12:30 - 1:30 Collaborative Work Session #2
1:30 - 2:00 Team Reports
2:00 - 3:00 General Session: The New Principles of Success
Beyond Cause Marketing is part of FutureM, a multi-location event experience throughout Greater Boston offering participants the opportunity to tap into the freshest thinkers in marketing, media and technology. During the FutureM week, leading innovators will come together to share and explore how the newest technologies and insights are changing the way marketers think, create, engage, and measure. Check out the other 35+ FutureM events at www.futurem.org.
When & Where
We are strategists who help provoke, connect, and market to achieve results. The organizations we work with understand that the world is changing—rapidly and constantly. Our job is to provoke new thinking, identify new opportunities, convert ideas into action plans, forge alliances, and leverage online and offline channels to introduce ideas into the marketplace. Our varied portfolio includes Fortune 100 brands, global nonprofit and advocacy organizations, governmental agencies, media companies, marketers and funded startups.