Beyond Alliances: Aligning Partner Ecosystems with Corporate Strategy
Thursday, March 1, 2012 from 5:30 PM to 8:30 PM (PST)
Mountain View, CA
Beyond Alliances: Aligning Partner Ecosystems with Corporate Strategy, A conversation with Steve Steinhilber and Adrian Ott | March 1, 2012, 5:30-9:00pm PT
Join us for an enlightening and engaging conversation with Steve Steinhilber, Vice President Emerging Solutions Ecosystems. Cisco Systems and renown expert on developing strategic ecosystems in an industry which is rapidly digitizing its business processes. Adrian Ott, CEO of ExponentialEdge, will use her equally vast experience to lead the conversation.
Adrian will explore these and other topics:
- Partner ecosystems are a natural evolution of alliances -- how does a company adapt?
- How is different from companies’ current best practices -- what is driving these changes?
- What is the impact of digitization of business process on developing and managing ecosystems?
- How do ecosystems facilitate moves into new markets?
- How do you align ecosystems with corporate strategy.
Learn how to adapt your alliance model to the changing forces in your world. Please join us in at his fast-paced conversation between two recognized experts on critical industry trends!
NOTE: We will be giving away copies of Adrian Ott and Steve Steinhiber’s books
to the first 50 registrants, one per person.
(your choice as supplies last)
You will receive your book when you check in at the registration desk.
Members and Partners Online: $30 / At the Door: $40
Non-Members Online: $45 / At the Door: $55
Date & Time
Thursday, March 1, 2012, 5:30-8:30pm
6:15 –6:30 Introduction by Chapter President
6:30-7:15 Steve Steinhilber in conversation with Adrian Ott
7:15 -8:00 Audience Discussion, Q&A
8:00- 8:15 Summary
8:15- 8:30 Look Ahead Events
8:30pm Closing Remarks
About Our Panelists
Steve Steinhilber, Vice President Emerging Solutions Ecosystems. Cisco Systems, Author
Adrian Ott, Award-Winning Author, Speaker and CEO of Exponential Edge Inc.
Adrian is the CEO and founder of Exponential Edge, Inc., was called "one of Silicon Valley's most respected (if not the most respected) strategists" by Consulting magazine. She is the award winning author of The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always Connected Economy, which was named a Best Business Book 2010 by Library Journal. She has worked with some of the most innovative Fortune 500 and start-up companies in the world to gain a market edge in today's exponential economy. Prior to founding Exponential Edge, she was an HP executive who was recognized in an annual report for "infusing HP with new revenue streams and new technologies and new business models." She holds an MBA from the Harvard Business School and a BS from UC Berkeley. She lives in the San Francisco Bay Area.
About the 'Game Changer' Thought Leadership Series
For all of us focused on alliances these are exciting times. Silicon Valley is on fire and we are witnessing a paradigm shift once again. With unimaginable speed and scale, a global digital economy has taken hold and transformed the way we work, interact, and collaborate—and entire value chains are being transformed. The market is rewarding those companies that are able to bring innovation to the edge of the enterprise, and expose it in service channels in myriad forms, like SaaS and PaaS. As a result, both consumers and providers are being forced to a new market definition of products and services and go-to-market strategies. More importantly, it is leading us to game changing business models—which will decide the future winners.
For all of us focused on collaboration models these changes couldn't be more important—these models are dramatically changing also—whether we call them alliances, partners or ecosystems. We want to keep you on top of the changes that affect you professionally, because in this world it’s “be disruptive or be disrupted.” So we developed the thought leadership Game Changer Thought Leadership Series as part of our new set of program offerings.
This three-part series will be lead by recognized thought leaders and practitioners, from whom you will gain valuable insights into the worlds of service computing, new customer behavior, shifts in marketing and the marketers’ role, and the alignment of corporate strategy with the development of ecosystems.
When & Where
ASAP Silicon Valley/NorCal
We are a dynamic chapter of ASAP that focuses on addressing the alliance-related needs of companies in the Northern California and Bay Area.
We offer our members a wide variety of targeted events and programs, current information on industry best practices, case studies and education to support and grow your business and professional skills.