One big part of Lean Content is to avoid creating pieces that are already out there. Content curation is one way to help you figure out what your audience needs without having to start from scratch. Also, curation can help you organize and enrich already awesome media, articles and blog posts and turn it into a representation of your organization's thought leadership. Many nonprofits and social enterprises even use content curation to gather their constituency around their cause. Content curation helps leverage community generated content as exemplified by fastest growing media site, Upworthy.com.
At this Lean Content event, find out from the esteemed Beth Kanter the benefits behind content curation and how to apply the practice for your own organization's goals. Beth says, content curation is the process of sifting through information on the web and organizing, filtering and making sense of it and sharing the very best content with your network. Rather than another potential recipe for information overload, content curation can actually be a method to tackle this problem. With so much information coming at us from social networks, websites, emails, and other digital sources, we can no longer afford to just whine about it – content curation can empower us to win the battle over too much information.
In this session you’ll hear from expert Beth Kanter about how content curation helps builds staff expertise and reduces information overload. Some takeaways:
More about our speaker:
- Three top benefits of content curation for nonprofits
- Understand the practice of good content curation
- Techniques for being efficient and staying focused
Beth Kanter is the author of Beth’s Blog: How Nonprofits Can Use Social Media, one of the longest running and most popular blogs for nonprofits. Beth has over 30 years working in the nonprofit sector in technology, training, capacity building, evaluation, fundraising, and marketing. Beth is an internationally recognized trainer who has developed and implemented effective sector capacity building programs that help organizations integrate social media, network building, and relationship marketing best practices. Beth is an expert in facilitating online and offline peer learning, curriculum development based on traditional adult learning theory, and other instructional approaches. She has trained thousands of nonprofits around the world.
She co-authored the book titled “The Networked Nonprofit” with Allison Fine published by J Wiley in 2010 that introduced the nonprofit field to a new way of working in an age of connected networks. Her second book, Measuring the Networked Nonprofit, with Co-Author KD Paine, was published in October, 2012 and awarded the Terry McAdam Nonprofit Book Award for 2013. Both books have reached #1 on the list of nonprofit books on Amazon and used in college courses around the world.
She was named by Fast Company Magazine as one of the most influential women in technology and one of Business Week’s “Voices of Innovation for Social Media.” She is Visiting Scholar for Social Media and Nonprofits for the David and Lucile Packard Foundation in 2009-2013.