Beth Kanter on the Unanticipated Benefits of Content Curation
Tuesday, December 17, 2013 from 6:30 PM to 8:30 PM (PST)
San Francisco, CA
One big part of Lean Content is to avoid creating pieces that are already out there. Content curation is one way to help you figure out what your audience needs without having to start from scratch. Also, curation can help you organize and enrich already awesome media, articles and blog posts and turn it into a representation of your organization's thought leadership. Many nonprofits and social enterprises even use content curation to gather their constituency around their cause. Content curation helps leverage community generated content as exemplified by fastest growing media site, Upworthy.com.
At this Lean Content event, find out from the esteemed Beth Kanter the benefits behind content curation and how to apply the practice for your own organization's goals. Beth says, content curation is the process of sifting through information on the web and organizing, filtering and making sense of it and sharing the very best content with your network. Rather than another potential recipe for information overload, content curation can actually be a method to tackle this problem. With so much information coming at us from social networks, websites, emails, and other digital sources, we can no longer afford to just whine about it – content curation can empower us to win the battle over too much information.
In this session you’ll hear from expert Beth Kanter about how content curation helps builds staff expertise and reduces information overload. Some takeaways:
- Three top benefits of content curation for nonprofits
- Understand the practice of good content curation
- Techniques for being efficient and staying focused
When & Where
Scoop.it is a better way to organize and share ideas that matter. Combining a big-data semantic technology that crawls and qualifies more than 10 million web pages every day with a robust publishing hub, Scoop.it lets users discover, curate and share relevant content on their topics of expertise. This not only helps them build their online presence through topic pages from which they feed their social networks but it also makes the Web a smarter, more organized place for everyone.
Scoop.it is headquartered in San Francisco with an office in Toulouse, France. The startup has 16 employees comprised of seasoned engineers and social media professionals. Founded by Guillaume Decugis and Marc Rougier, whose previous companies were successfully acquired by Microsoft and IBM, respectively, Scoop.it raised its seed and its A round from Partech Ventures, Elaia Partners, IXO Private Equity and Orkos Capital.
For more information or to sign-up, visit Scoop.it.