$495 – $795

Best Practices in Product Management: Pricing and Sales Strategy Done Right

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Chicago

Le Méridien Chicago - Oakbrook Center  

2100 Spring Rd

Oak Brook, IL 60523

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Our invitation to you:

Be one of the BEST infomed professional in your field by learning from and connecting with other experts in your field!

Overview:

This event addresses a wide range of business topics but has a special focus on product management and marketing. It is designed to offer general guidance on what it takes to build highly successful products and/or businesses from the perspective of people that worked in leading roles at companies such Apple, HP, Schneider Electric but also from the unique perspective of successful entrepreneurs etc. Our participants will meet and learn from leading industry practitioners, professors, industry experts and consultants on topics such as best practices in product management, sales and marketing strategy, business development, product development, product and portfolio management, strategic partnerships and distribution channels. This event is also a unique opportunity for business professionals to network with other professionals from the same field or other industries but sharing the same passion of becoming the best informed business professionals in their field.

Keynote by

Tim J. Smith, PhD - Adjunct Professor of Marketing and Economics at DePaul University

Pricing challenges and decisions arise at every stage of the offering innovation lifecycle, from ideation, to go-to-market, maturity, and de-marketing. But the tools and techniques use for early stage product management decisions are very different from those used in latter stages. In this session, Tim J. Smith, PhD will share how leading firms are integrating different pricing and price management techniques throughout the innovation lifecycle to maximize the success rate of new offerings and maximize the profit earnings on existing offerings.

Attendees will learn:

-What information is required to address pricing throughout the Innovation Lifecycle

-Which Pricing Techniques best align with specific Product Phase Gates.

-How Pricing at Maturity differs from Pricing at Launch

-How to evaluate and select the best sales channel strategy


Other Topics:

• What competencies are critical for a successful product launch?

• Do’s and don’ts for product managers: Lessons learned the hard way

• Creating a robust sales and marketing strategy

• What is the practical meaning of operational excellence?

• Sales channels - development and management

• Cost effective Product Portfolio Strategies-private labeling


Networking:

We strongly believe in the power of networking and in the concept of sharing openly and honeslty various ideas and experiences. A special networking event will take place at the end of the day, from 5:30 pm until 7:30 pm. This is a great opportunity to connect with peers and exchange a few business cards.

Suggested Audience:

Business/Service/Product Leaders (Director, VP, Business Unit Manager, Start Up, Entrepreneur); Product Manager and Product Marketing Manager; Product Owners, Strategists, Scientists; Managers of Industry, Portfolio, Program. Producer, Field Marketing, Business Development and Sales Management.

Special Promotion:

Take advantage NOW of our special EARLY BIRD promotion !


Cancellation of events:

Axentys reserves the right to cancel or postpone any scheduled event at any time without any liability. In case of cancellation or postponement, we will offer – as the case may be – an alternative date, a credit note or a full refund.

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Date and Time

Location

Chicago

Le Méridien Chicago - Oakbrook Center  

2100 Spring Rd

Oak Brook, IL 60523

View Map

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