Best Practices in Product Management, Development, Sales & Marketing: Pricing and Sales Strategy Done Right
$495 – $795
Best Practices in Product Management, Development, Sales & Marketing: Pricing and Sales Strategy Done Right

Best Practices in Product Management, Development, Sales & Marketing: Prici...

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Chicago

Chicago, IL

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Overview:

This event addresses a wide range of business topics but has a special focus on product management and marketing. In particular, it is trying to offer general guidance on what it takes to build highly successful products from the perspective of people that worked in leading roles at companies such Apple, HP, Schneider Electric etc. Our participants will meet and learn from leading industry practitioners on topics focused on sales and marketing strategy, business development, product development, product and portfolio management, partnerships and distribution channels. This event is also a unique opportunity for business professionals to network with a wide range of professionals from the same field or other industries but sharing the same passion of becoming the best informed professionals in their field.

Keynote:

Pricing challenges and decisions arise at every stage of the offering innovation lifecycle, from ideation, to go-to-market, maturity, and de-marketing. But the tools and techniques use for early stage product management decisions are very different from those used in latter stages. In this session, Tim J. Smith, PhD will share how leading firms are integrating different pricing and price management techniques throughout the innovation lifecycle to maximize the success rate of new offerings and maximize the profit earnings on existing offerings.

Attendees will learn:

-What information is required to address pricing throughout the Innovation Lifecycle

-Which Pricing Techniques best align with specific Product Phase Gates.

-How Pricing at Maturity differs from Pricing at Launch

-How to evaluate and select the best sales channel strategy


Other Topics:

• What competencies are critical for a successful product launch?

• Do’s and don’ts for product managers: Lessons learned the hard way

• Understand pricing and pricing strategies

• What is the practical meaning of operational excellence?

• Financial concepts and decisions for product leaders and marketers

• Cost effective Product Portfolio Strategies

Networking:

We strongly believe in the power of networking and in the concept of sharing openly and honeslty various ideas and experiences. A special networking event will take place at the end of the day, from 5:30 pm until 7:30 pm. This is a great opportunity to connect with peers and exchange a few business cards.

Suggested Audience:

Business/Service/Product Leaders (Director, VP, Business Unit Manager, Start Up, Entrepreneur); Product Manager and Product Marketing Manager; Product Owners, Strategists, Scientists; Managers of Industry, Portfolio, Program. Producer, Field Marketing, Business Development and Sales Management.

Special Promotion:

Take advantage NOW of our special EARLY BIRD promotion !


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Chicago

Chicago, IL

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