This event addresses a wide range of business topics but has a special focus on product management and marketing. In particular, it is trying to offer general guidance on what it takes to build highly successful products from the perspective of people that worked in leading roles at companies such Apple, HP, Schneider Electric etc. Our participants will meet and learn from leading industry practitioners on topics focused on sales and marketing strategy, business development, product development, product and portfolio management, partnerships and distribution channels. This event is also a unique opportunity for business professionals to network with a wide range of professionals from the same field or other industries but sharing the same passion of becoming the best informed professionals in their field.
Day One Session Topics:
• Understand the marketing role inside your company • Do’s and don’ts for product managers: Lessons learned the hard way • Financial concepts and decisions for marketers • Product Portfolio Strategies • Managing the Product Development process • Product Development Stage-Gate Process • Managing product life-cycle: from idea generation to product obsolescence • Key marketing concepts review • Creating the best value proposition for your product and service
Day Two Session Topics:
• Understanding your company ERP system and get the most out of it • Sales forecasting tools and concepts • Pricing Strategies • Marketing roles definition • Understand your company culture • How to get things done in marketing and sales –driven companies • How to get things done in R&D driven companies • How to get things done in finance-driven companies • Your position in the company is centric: how to get along with everybody • What the executive team really wants from marketing: Key questions they will ask and how to answer them • Get along with finance and R&D teams: Key questions they will ask and how to answer them • How to get your point across: speak with the voice of your customer
We strongly believe in the power of networking and in the concept of sharing openly and honeslty various ideas and experiences. A special networking event will take place at the end of the day, from 5:30 pm until 7:30 pm. This is a great opportunity to connect with peers and exchange a few business cards.
Business/Service/Product Leaders (Director, VP, Business Unit Manager, Start Up, Entrepreneur); Product Manager and Product Marketing Manager; Product Owners, Strategists, Scientists; Managers of Industry, Portfolio, Program. Producer, Field Marketing, Business Development and Sales Management.
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