Best Practices in Attracting and Retaining Chinese Tourists

China Luxury Advisors and Jing Daily present:

Breakfast Briefings

Attracting, Converting and Retaining Chinese Customers

China Luxury Advisors and Jing Daily have partnered to host a series of training workshops to provide prestige brands, retailers, hospitality, non-profits and tourist destinations with strategic insights into the Chinese customer. Tactical training will help companies raise their profile among Chinese travelers, implement strategies and tactics to drive sales and create loyalty initiatives that produce results.

Best Practices in Attracting and Retaining Chinese Tourists

Tuesday September 10, 2013

AW Asia, New York

September 10, 2013: Adapting to China's New Tourism Laws

China Luxury Advisors and Jing Daily will review best practices among luxury retailers for attracting, converting and retaining Chinese customers. CLA will also discuss the new tourism law in China that will take effect on October 1, 2013 and what this means for retailers, attractions and hotels around the world.

CLA will highlight best practices among luxury brands and provide recommendations for increasing retail desirability and performance with Chinese tourists.

In addition, CLA will preview its upcoming research tracking more than 250 luxury brands and their presence in China, digital outreach and in-store amenities that cater to traveling Chinese customers.

September 10, 2013

8:00am: Check-in with coffee, light breakfast and networking

8:30am: Workshop begins

10:30am: Workshop concludes

11:00: Q&A concludes

Contact events@chinaluxuryadvisors.com or call 415-448-7179 with any questions.

About Breakfast Briefings:

Attracting, Converting and Retaining
Chinese Customers

Ongoing Training Series
New York

The number of Chinese tourists traveling overseas reached 83 million
visitors in 2012 -- a more than 70% increase over the same period one year ago. It is
expected that this number will increase to more than 100 million people by 2015. In
2012, Chinese overseas tourists spent US$102 billion -- making them the largest spending tourist group globally.

Tourism from China to the United States is ramping up for a threefold increase. President Obama recently issued an executive order to accelerate visa approval for foreign citizens -- especially arrivals from China -- which is expected to add $850 billion to the US economy by 2020.

With more than 60% of Chinese luxury purchases being made abroad-- and some
brands harnessing up to 30% of their home country revenue from Chinese tourists --
engaging Chinese travelers is an operational imperative for prestige brands.

But just opening your door to Chinese tourists is not enough to build lasting customer
relationships. Chinese customers have unique brand perceptions, travel habits,
purchase preferences and service expectations. Companies need to completely
rethink their branding, marketing & selling strategies to serve this emerging customer.

China Luxury Advisors and Jing Daily have partnered to host a series of training workshops to provide prestige brands, retailers, hospitality, non-profits and destinations with strategic insights into the Chinese consumer and tactical training to help companies raise their profile among Chinese travelers, implement in-store policies to raise sales and create loyalty initiatives that produce results.