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Attracting, Converting and Retaining Chinese Customers
China Luxury Advisors and Jing Daily have partnered to host a series of training workshops to provide prestige brands, retailers, hospitality, non-profits and tourist destinations with strategic insights into the Chinese customer. Tactical training will help companies raise their profile among Chinese travelers, implement strategies and tactics to drive sales and create loyalty initiatives that produce results.
Best Practices in Attracting and Retaining Chinese Tourists
Tuesday September 10, 2013
AW Asia, New York
September 10, 2013: Adapting to China's New Tourism Laws
China Luxury Advisors and Jing Daily will review best practices among luxury retailers for attracting, converting and retaining Chinese customers. CLA will also discuss the new tourism law in China that will take effect on October 1, 2013 and what this means for retailers, attractions and hotels around the world.
CLA will highlight best practices among luxury brands and provide recommendations for increasing retail desirability and performance with Chinese tourists.
In addition, CLA will preview its upcoming research tracking more than 250 luxury brands and their presence in China, digital outreach and in-store amenities that cater to traveling Chinese customers.
September 10, 2013
8:00am: Check-in with coffee, light breakfast and networking
Attracting, Converting and Retaining Chinese Customers
Ongoing Training Series New York
The number of Chinese tourists traveling overseas reached 83 million visitors in 2012 -- a more than 70% increase over the same period one year ago. It is expected that this number will increase to more than 100 million people by 2015. In 2012, Chinese overseas tourists spent US$102 billion -- making them the largest spending tourist group globally.
Tourism from China to the United States is ramping up for a threefold increase. President Obama recently issued an executive order to accelerate visa approval for foreign citizens -- especially arrivals from China -- which is expected to add $850 billion to the US economy by 2020.
With more than 60% of Chinese luxury purchases being made abroad-- and some brands harnessing up to 30% of their home country revenue from Chinese tourists -- engaging Chinese travelers is an operational imperative for prestige brands.
But just opening your door to Chinese tourists is not enough to build lasting customer relationships. Chinese customers have unique brand perceptions, travel habits, purchase preferences and service expectations. Companies need to completely rethink their branding, marketing & selling strategies to serve this emerging customer.
China Luxury Advisors and Jing Daily have partnered to host a series of training workshops to provide prestige brands, retailers, hospitality, non-profits and destinations with strategic insights into the Chinese consumer and tactical training to help companies raise their profile among Chinese travelers, implement in-store policies to raise sales and create loyalty initiatives that produce results.
China Luxury Advisors counsels luxury brands on their China consumer strategy, ranging from market entry to digital to attracting, converting and retaining Chinese luxury travelers.
Jing Daily looks at the intersection of luxury and culture in China: the ins and outs of business development there with an eye toward the upscale consumer market, as well as the business of culture — from auctions,museums, and contemporary art to performance, public events, and more.
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