Best Practices for Brand Building with Corey Damen Jenkins

**This event is intended for Architect and Design Firms only. If you are a manufacturer or industry partner, we'd love to connect with you in another capacity. Please reach out for more details.**

Licensing your designs opens doors to new customers that you wouldn't have found before. Join interior and product designer Corey Damen Jenkins for a behind-the-scenes perspective on brand development and expansion through licensing. He will lead us through the steps of working with a manufacturer to initiate and ultimately finalize a licensing agreement.

Corey's brand first expanded into product design with the 2016 launch of Corey Damen Jenkins Exclusively for Leathercraft, a line of elegant home furnishings. In 2018, Corey debuted a new lighting collection with Hudson Valley Lighting--the first designer collaboration in the brand's history. Learn how best to enhance your business through Corey's informative and entertaining anecdotes and expert opinions.

In this course you will learn:

• What is a licensing agreement?
• How do I choose the right brand for partnership?
• How do I maximize my product life cycle?
• What are some tips for maintaining an active and successful manufacturing agreement?

Earn .1 CEU credit

In partnership with ASID Illinois