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Best Practices for Author Websites and Blogs

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Whether your website (or blog) is one day or ten years old, you want to make sure the resources that you’ve put into your site will pay off with more readers, more sales, and more opportunities for your career. Learn about best practices for design and content, the most important areas to focus on (what do visitors see first or most often—and how can you take advantage of that?), plus valuable online strategies to help grow your career. We'll also discuss the principles of effective blogging and online writing, and the basics of search engine optimization.

This webinar is part of our series:

The Digital Age Author: Best Practices in Marketing, Promotion, and Reader Engagement

In this six-session series, publishing consultant Jane Friedman will teach you the principles and techniques for building your author platform—particularly online—and publishing and promoting your own work, whether traditionally or self-published, using the many new tools and platforms now available to writers. The first sessions will cover the foundational strategies that govern author platforms, with nuts-and-bolts discussions of author websites, blogs, e-mail newsletters, and social media. The last two sessions will look at the self-publishing landscape and what it takes to market and promote work in a predominantly online environment, regardless of how you publish.

Webinars are free for members, and $49 for non-members.

Not a member? Join today and enjoy access to all of our webinars and a ton of other perks like the Authors Guild E-Publishing Guide, exclusive member discounts, and more. Membership levels start at only $100/yr for emerging writers. Become a member»

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