Learn LA's most IT colour and cutting techniques from Bespoke artists Erik Gutierrez, Dominick Serna, and Lema Ahmad. These Artists will demonstrate all their high demand looks, including bespoke hair painting, placement techniques, corrective colour, mid length texture cuts, and beach wave formation styling. Get to know these young artists in an open intimate setting, and pick their creative minds! Swag bags provided by Fanola USA.
Born and a raised in Malibu, California, Dom grew up surrounded by the glam and glitz. Unaffected by the hype and naturally rebellious, anyone who knows Dom knows he has a style all his own. He channeled his raw creative energy into becoming a successful hair stylist in a very short time. Everyone has great teachers along the way and Dom is no exception. He owes gratitude to Christina Rocha and Andy Lecompte for taking him under their wing, Renato Campora for hiring him to assist on photo shoots and last - but certainly most important - Mr. Chris McMillan for all the support since day one! Some relevant achievements include fashion editorials, music videos and celebrity clients.
Erik Gutierrez has been in the industry for over fourteen years. He has worked in Beverly Hills, Pasadena, and most currently in the San Gabriel Valley where he established a name for himself before opening his own salon at Agencé in San Dimas. He is known for creating that effortless beach look and provides a bespoke colour and style tailored for each client individually.
With only six years under her belt, Lema Ahmad has made a name for herself by inspiring others through social media with her irresistible personality, and hot mess transformations. Lema's work speaks for itself, specializing in bespoke colour, colour correction, ombré, balayage, and babylights. Seeing her clients hair dreams come true and their priceless reactions is what keeps Lema always thriving for the next best thing.