On-camera optional opportunity that morning from 10a-11:30am.
Instructors: Fred Kaufman, Susan Farkas, Room 442
Do you want to share your research and knowledge with the widest possible audience? This hands-on workshop will prepare you to share your academic research with the public through the media. You will learn what kinds of stories appeal to journalists, how to get your stories to the attention of editors, how to best formulate your ideas in print and how to be interviewed on camera. The workshop is taught by CUNY Professors Frederick Kaufman, an experienced freelance writer and author of several books (appearances on NBC, CNBC, Fox Business News, Bloomberg TV, BBC, NPR, WNYC, and many others), and Susan Farkas, a veteran CBC, NBC News and United Nations television producer, who now runs an independent media company, Farkas Media.
Participants will learn the basics of the television interview, including:
- How to pitch your story ideas to broadcast news editors
- How to contextualize your ideas within the parameters of broadcast news
- How to field a wide variety of questions
- How to act and react in front of the camera
- How to “own” your interview
Pre-session work: In advance of the workshop, our instructors will be available for a 1.5-hour session in the CUNY TV studios. Workshop members can sign up, first come first served, for 5-6 slots to have an interview on camera, that will then be used in the workshop later that day.
In preparation for this workshop, all participants will be asked to write a pitch about their work to, say, CBS Evening News, CNN or the Today Show. Try to convince them to produce a feature story or bring you on for an interview. Think like an editor: what is new or topical about your story? Why would a general audience be interested? What visuals would you suggest? Can you tell your idea in one punchy sentence? Write about 200 – 250 words and submit your pitch by noon on July 15th to Susan Farkas <email@example.com> and Frederick Kaufman <firstname.lastname@example.org> .
You may want to consider these criteria as the basis of your pitch:
- Impact (how many people are affected?)
- Conflict (is there someone who believes the opposite? OR, is this a story in which there are two opposed sides?)
- Prominence (any famous people involved?)
- Timeliness (there’s a “new” in news. What will happen tomorrow is better than what happened yesterday)
- Proximity (any New York area resonance?)
- Novelty (Dog bites man—not news; Man bites dog—news)