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Behind the Scenes of Marketing Automation – People, Process and More!

Business Marketing Association - Kansas City

Tuesday, May 14, 2013 from 1:00 PM to 7:30 PM (CDT)

Kansas City, MO

Behind the Scenes of Marketing Automation – People, Process...

Registration Information

Registration Type Sales End Price Fee Quantity
BMA member Ended $0.00 $0.00
KCDMA/AMA Member Ended $25.00 $2.37
Salesforce.com User Group Ended $25.00 $2.37
Non-Members Ended $50.00 $3.74

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Event Details

Event Summary

Marketing automation is changing the way we do business and this event will give both B2B and B2C marketers a chance to learn more about the options from leading experts.

Join us to hear from Adam Blitzer, Founder and VP of B to B Marketing of Pardot, an ExactTarget company, Mike Martin of Salesforce.com, Sara Zittergruen-Miller and Stephanie Ayers of Perceptive Software and David Fowler, the Chief Deliverability and Privacy Officer of Act-On. 

As the keynote speaker, Adam Blitzer will give an overview on marketing automation, discuss consolidation in the space, and project where it’s headed.

Then hear first hand from Stephanie Ayers of Perceptive Software and other corporate marketers who live in the day-to-day trenches of marketing automation. They will give an overview of their current CRM and marketing automation software platform and provide an example that showcase how the switch took them from lofty goals to post campaign analysis.

In addition, learn about:

  • Audience definition and segmentation
  • Lead scoring
  • Ongoing content development
  • Dashboards and reporting
  • Global campaign overviews/summary
 
BMA Kansas City
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B2B Rising - Tuesday May 14, 2013 from 1:30PM to 7:30PM (CDT) - Kansas City, MO
  Behind the Scenes of Marketing Automation - People, Process, and More! Register Button

Event Agenda

1:00PM — BMA Opening Comments

1:15 — 1:45 Event Welcome:
Mike Martin

Linked-InMike Martin
Social Architect
The Social Marketing Cloud
Salesforce.com (Platinum Sponsor)

Separation Decoration
1:45 — 2:30 Keynote:
Adam Blitzer

Linked-InAdam Blitzer
Founder & VP
B to B Marketing Automation at Pardot
an ExactTarget Company

Separation Decoration
2:45 — 3:25 Session 1:
Sara Zittergruen-Miller

Linked-InSara Zittergruen-Miller
Director of Marketing
Perceptive Software
 

Stephanie Ayers

Linked-InStephanie Ayers
Team Lead
Perceptive Software
 

Separation Decoration
3:40 — 4:20 Session 2:
David Fowler

Linked-InDavid Fowler
Chief Privacy & Deliverability Officer
Act-On (Gold Sponsor)

Chris Kiersch

Linked-InChris Kiersch
Principal
My Business Integrated LLC
Act-On Power User

Separation Decoration
4:35 — 5:30 Session 3: Panel Discussion — Led by Jason Kort of akaCRM
Jason Kort

Linked-InJason Kort
Senior Consultant
akaCRM
 

Panel Decoration

Linked-InChris Kiersch
Principal
My Business Integrated LLC
Act-On Power User

Linked-InAdam Blitzer
Founder & VP
B to B Marketing Automation at Pardot
an ExactTarget Company

Linked-InSara Zittergruen-Miller
Director of Marketing
Perceptive Software

Linked-InJeff Xouris
Owner
Market Growth Consulting

Linked-InStephanie Ayers
Team Lead
Perceptive Software

Linked-InDavid Fowler
Chief Privacy & Deliverability Officer
Act-On (Gold Sponsor)

Separation Decoration

5:45 — 7:45 Happy Hour and Networking: Appetizers, Boulevard Beer and Wine

8:00 — Event Close
 
 
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Sponsors Platinum salesforce.com Gold Act On Silver DEG Smarter Digital Co-Promoting Association Sponsors
American Marketing Association KCDMA Sales Force KC
Co-Promoting Sponsor Demand Con  
 
 
Have questions about Behind the Scenes of Marketing Automation – People, Process and More!? Contact Business Marketing Association - Kansas City

When & Where



Boulevard Brewery - Muehlbach Room
2501 Southwest Boulevard
Kansas City, MO 64108

Tuesday, May 14, 2013 from 1:00 PM to 7:30 PM (CDT)


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Organizer

Business Marketing Association - Kansas City

The Business Marketing Association of Greater Kansas City is the leading professional resource for business-to-business marketers and communicators. BMA has earned the respect and loyalty of members by following a simple, three-part strategic vision. We intend to remain the primary repository of the best in B2B marketing information and resources, attracting the best practitioners and promoting the best practices in the industry. The benefits of belonging are just as straightforward. We connect members with the kind of knowledge, people and programs that make achieving their companies' objectives more efficient and effective.

As a business marketer or communicator, your needs are distinct from those of the consumer marketing environment. Broad-brush marketing associations or trade organizations devoted to a single program category can not effectively provide the required resources. You need an association that, like you, focuses on meeting the challenges presented in business marketing, day in and day out. You need the Business Marketing Association.

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