Behind the Scenes of Marketing Automation – People, Process and More!
Tuesday, May 14, 2013 from 1:00 PM to 7:30 PM (CDT)
Kansas City, MO
Marketing automation is changing the way we do business and this event will give both B2B and B2C marketers a chance to learn more about the options from leading experts.
Join us to hear from Adam Blitzer, Founder and VP of B to B Marketing of Pardot, an ExactTarget company, Mike Martin of Salesforce.com, Sara Zittergruen-Miller and Stephanie Ayers of Perceptive Software and David Fowler, the Chief Deliverability and Privacy Officer of Act-On.
As the keynote speaker, Adam Blitzer will give an overview on marketing automation, discuss consolidation in the space, and project where it’s headed.
Then hear first hand from Stephanie Ayers of Perceptive Software and other corporate marketers who live in the day-to-day trenches of marketing automation. They will give an overview of their current CRM and marketing automation software platform and provide an example that showcase how the switch took them from lofty goals to post campaign analysis.
In addition, learn about:
- Audience definition and segmentation
- Lead scoring
- Ongoing content development
- Dashboards and reporting
- Global campaign overviews/summary
When & Where
Business Marketing Association - Kansas City
The Business Marketing Association of Greater Kansas City is the leading professional resource for business-to-business marketers and communicators. BMA has earned the respect and loyalty of members by following a simple, three-part strategic vision. We intend to remain the primary repository of the best in B2B marketing information and resources, attracting the best practitioners and promoting the best practices in the industry. The benefits of belonging are just as straightforward. We connect members with the kind of knowledge, people and programs that make achieving their companies' objectives more efficient and effective.
As a business marketer or communicator, your needs are distinct from those of the consumer marketing environment. Broad-brush marketing associations or trade organizations devoted to a single program category can not effectively provide the required resources. You need an association that, like you, focuses on meeting the challenges presented in business marketing, day in and day out. You need the Business Marketing Association.