$15 – $25

Behind The Scenes: Media Buying

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Location

Bank of Hawaii, Center For Excellence, Team Room 1

111 S King Street, 5th Floor

Honolulu, HI 96813

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Refund Policy

Refund Policy

Refunds up to 1 day before event

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PROGRAM OVERVIEW

It’s not a secret, merely creating ads does not equate to brand success. You need a strategic plan for placing your ad in front of the right audiences, at the right time. As media fragmentation and competition continues to increase, businesses are challenged with understanding what motivates their customers of today and tomorrow, and even further, where they’re able to engage their ideal target customer.

Join AMA Hawaii as we dive behind the scenes of media buying with our panel of speakers who will discuss topics ranging from customer journey mapping, cross-platform media buying and nuances in Hawaii’s market. This event is great for all business departments, including sales, marketing, design, customer service, IT and product development. After all, learning how to think and operate like a marketer is becoming increasingly more important, regardless of your career path.


PROGRAM SCHEDULE

11:30 AM Check-in, Networking, Lunch (Provided by AMA Hawaii)
12:00 PM AMA Welcome
12:05 PM Panel Presentations Begin
01:05 PM Group Q&A + Networking
01:30 PM Program Ends


PROGRAM SPEAKERS

Lindsay Downing, Digital Strategy Director, Goodway Group
As Digital Strategy Director of Goodway Group, Lindsay oversees the digital strategy for varying size opportunities across all verticals of prospective and current clients. Her specialty lies in driving success for clients through objective and data-driven strategies and keeping an internal post as the “digital expert” on all industry topics. Her background consists of working as Digital Media Director for a media buying agency, online marketing for a Fortune 500 company, digital research, and in a previous life, working as a climate change analyst for the United Nations. She holds a Bachelor’s from UC Santa Barbara and a Master’s from NYU.

Page Gaylord, Vice President & Media Director, Anthology Marketing Group
As the media director in the Advertising Group, Page is responsible for the operation of the Media Department, as well as maintaining agency relations with all print, broadcast and digital media. She brings more than 35 years of marketing, media buying, and planning experience in Hawai‘i to the team.

Through her years of experience, she has worked with almost every industry in the local advertising market and has expertise with both statewide and national media. Research is her passion and keeping up to date with the current media landscape is not only a welcome challenge but a priority.

Page is two-term Past President of the Hawaii Chapter of the American Advertising Federation (AAF) and remains active in the Chapter 13 National Student Advertising Competition annual event. She won the honor of being named Advertising Woman of the Year in 2008. Page is also a guest lecturer at Hawaii Pacific University.

Page started her relationship with Anthology Marketing Group as the Media Director of Laird Christianson Advertising in 2002. She left in 2012 and held the position of director of advertising and promotions at Starwood Hotels Hawai‘i. She returned to her roots at Anthology Marketing Group again in 2016. She is an alumnus of Chaminade University where she graduated with a Bachelor of Business Administration Degree in Marketing Sciences.


PARKING OPTIONS NEAR VENUE

Note: Parking is not included with the event ticket and is the responsibility of each attendee. Our suggestions prioritize distance to the event venue and may not be the most cost-effective options in the area.

  • Financial Plaza of the Pacific – 130 Merchant Street, basement parking for the Bank of Hawaii Corporate Tower. Enter structure on Merchant Street. (Parking validations are not available from BOH.)

  • Bankoh Parking Center 49 South King Street, a few minutes’ walk to the Main Branch. Enter structure on South King. (Parking validations are not available from BOH.)

  • Harbor Court Parking 847 Bethel Street, about 5 minutes’ walk and the rates are reasonable. (No validation needed.)

  • Marin Tower Municipal Parking – 918 Smith Street, about 5 minutes’ walk and the rates are reasonable. (No validation needed.)

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Date and Time

Location

Bank of Hawaii, Center For Excellence, Team Room 1

111 S King Street, 5th Floor

Honolulu, HI 96813

View Map

Refund Policy

Refunds up to 1 day before event

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