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Behind the Creative Curtain: Branded Content with Vox Creative

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LMHQ

150 Broadway

20th Floor

New York, NY 10038

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Our Behind the Creative Curtain series is back with Vox Creative!

Join LMHQ for Behind The Creative Curtain with Vox Creative for an exclusive creative showcase that explores how the Vox media-owned brand studio is changing the game for delivering quality branded content at scale. Attendees will get a deep dive into three creative campaigns that highlight Vox Creative’s signature branded content from gorgeous, engaging video series to the “Explainer” format, fresh out of their new Explainer Studio,. Applying their innovative news media approach to branded content, Vox Creative is paving the way for branded content studios. They will offer insights on why and how these types of videos need to play a role in your communications strategy.

You'll hear from some of Vox Creative's leading players as they discuss the diverse ways in which branded content can take shape, from signature video series to 'Explainer'-style videos, created with a wide roster of advertising partners from Poland Spring, Capital One, the NFL and Spotify. You'll also get an overview of Vox Media's newly launched 'Explainer Studio' which is enabling advertisers a new solution to tell their brand stories.

Speakers:

Cristina Cerullo, Creative Director, Vox Creative

Graham Nelson, Creative Director, The Explainer Studio, Vox Creative

Greg T. Gordon, Head of Production, Vox Creative

Doors open at 6:00 PM, with the presentation getting underway at 6:30 PM. Drinks and light refreshments will be served. Can’t wait to see you there!

About Vox Creative

Vox Creative is Vox Media’s in-house branded content practice, and the industry’s only branded content technology stack that brings creative, publishing, distribution, and data analysis capabilities under one roof. Vox Creative works with advertising partners to develop branded content that taps into Vox Media’s deep editorial subject matter expertise. In 2016, Ad Age awarded Vox Creative’s Visit Seattle campaign for Best Branded Content Partnerships and has seen success in a multi-year partnership with Infiniti, with the debut of the first food and drink museum in the US (MOFAD) with Eater. In 2017, Vox Media doubled down on Vox Creative to officially announce The Explainer Studio to offer Explainer-style branded content videos customized to any kind of advertising partner.

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LMHQ

150 Broadway

20th Floor

New York, NY 10038

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