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Behind the Brand with Jefferson's: The 4 P's of Franchising

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Entering the world of franchising is like jumping off a high dive into the ocean. Let us help you know what to look for before you jump!

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It’s difficult to peruse a website or scan a piece of paper to understand completely the true value of the business and if it is the sector in which you want to invest.

Ned Nelson, VP of Jefferson's Franchise Systems, has worked closely with franchisees for more than 14 years and have sold franchises in the food service industry. He's learned a lot about the process and knows how important it is for all parties to find the right “fit.”

So, being the helpful kind of guy he is (or at least that’s what people tell him), he thought it might be helpful to summarize some of his thoughts on the matter for those who might have ever considered buying into a franchise or who are currently in the process.

He narrowed the advice down to the 4 Ps to consider when evaluating a franchise.

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