Free

Behavioral Insights Team Workshop

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Fort Worth Employee University

900 Monroe St

Fort Worth, TX 76102

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Description

As part of our partnership with the Behavioral Insights Team (BIT) through the Bloomberg Philanthropies What Works Cities (WWC) initiative, we will be hosting a free training session on applying the tools of behavioral science and low-cost evaluation ("nudges") to innovative projects. The workshop will include lessons on these subjects, facilitated by BIT, and stories of how other organizations are using these tools to address policy priorities.

This session is capped at 50 participants, so sign up early!



What will I learn in this workshop?

This workshop will provide education and information on how to use randomized testing to determine the effectiveness of different types of messaging on customers. For example, sending different versions of a letter or email that asks recipients to take some action—for example, to pay a fine or sign up for service.

A significant portion of this workshop will be interactive, with participants dividing into smaller groups to brainstorm, research, and present their own intervention ideas to address a City policy challenge. The BIT team will also be available for 1-on-1 follow-up later in the week.

Workshop Agenda

9:00am - 9:30am: Welcome and introductions
9:30am - 11:30am: BIT will provide an intro to their work the framework they use to apply behavioral science to policy
11:30am - 12:30pm: Break
12:30pm - 3:00pm: Interactive! Design your own behavioral solution to a policy problem



What can my team do to prepare so that we get the most out of the workshop?

Think about areas where randomized testing projects might help you to figure out how to best relay information to customers to incite action. These tactics work best on projects with these characteristics:

  • There is measurable and impactful goal – “Increase the number of residents who participate in recycling."
  • A substantial sample size to test multiple messages - For example, water customers or solid waste customers, as the sample size is large and we can test different messages in differents locations/types of customers, etc
  • Access to relevant data – We have addresses and information to actually perfom these tests



Who should I send?

Select a few core staff members who regularly handle types of activities that may benefit from these tactics, and who will be able to take what they learn in the workshop and bring it to life.



What happens after the workshop?

Employ the skills learned to improve outcomes in your areas as soon as you can!

*In addition, a small handful of projects that come out of this meeting will receive direct support from BIT this Fall/Winter!



Examples of project topics from other cities

  • Increasing participation in online bill-pay
  • Increasing revenue from parking tickets by emphasizing on-time payments
  • Decreasing failures-to-appears in court
  • Increasing the # of applicants for Police recruitments



Success stories from other cities



What if I have questions?

Please contact Amethyst Sloane at 817-392-6073 or amethyst.sloane@fortworthtexas.gov

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Fort Worth Employee University

900 Monroe St

Fort Worth, TX 76102

View Map

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