$185 – $980

Behavioral Design: How To Apply Brain And Behavioral Science To Design

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Upward Hartford

20 Church Street

Hartford, CT 06103

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Refund Policy

Refunds up to 7 days before event

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CT UXPA is happy to bring Susan Weinschenk, PhD., and The Team W to Upward Hartford for this rare opportunity! World-class training without the travel. Seats are limited so get yours early!
Behavioral Design- How To Apply Brain And Behavioral Science To Design An Optimized User Experience

Recent research in brain and behavioral science provides insights into how people see, pay attention, decide, and what motivates people to take action.
In this workshop you will learn how to apply this science to the design of your products so that your audience will be engaged and persuaded to take action. Here are some of the things you will learn:
  • The pre-attention visual area of the brain and how to design to grab attention
  • How people make decisions
  • Generational differences in technology expectations
  • Cognitive biases and how they affect behavior
  • The dopamine loop, habit formation and conditioned responses
  • When rewards do and don’t work
  • How self-stories influence behavior
  • How to encourage the desire for mastery as a motivator
  • How to apply behavioral science to your products and target audiences
The Team W training is special. They combine practical ideas and examples with solid scientific research on brain and behavioral science.
Their interactive and engaging training is created with the best instructional design techniques so you can apply what you are learning right away.

Disciplines this course is right for:
User Experience Practioners
Marketing, Service Design, and Customer Experience
Visual and Graphic Designers
Product Owners and Product Managers
Business Analysts

Recommended Experience Levels
All levels.

About Susan
Susan Weinschenk has a Ph.D. in Psychology, and is the Chief Behavioral Scientist and CEO at The Team W, Inc, as well as an Adjunct Professor at the University of Wisconsin, Stevens Point. Susan consults with Fortune 100 companies, start-ups, governments and non-profits, and is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People and How To Get People To Do Stuff. Susan is co-host of the HumanTech podcast, and writes her own blog and a column for Psychology Today online. She has been interviewed for, and her work cited in media publications including The Guardian, Huffington Post, Brain Pickings, and Inc.
Dr. Weinschenk’s area of expertise is brain and behavioral science applied to the design of products, services, experiences, and human interactions. Her clients include Disney, Zappos, the European Union, Discover Financial, and United Health Care. Dr. Weinschenk was a consultant on the Emmy nominated TV show Mind Field, and is a keynote speaker at conferences, including, South by Southwest (Austin Texas), Habit Summit (San Francisco), From Business to Buttons (Stockholm), and USI (Paris)

Schedule

Breakfast and lunch will be provided!

8:15am-9am: Breakfast and networking
9am-noon: Workshop
Noon-1pm: Lunch
1-4pm: Workshop

FAQs

What are my transportation/parking options for getting to and from the event?

http://www.upwardhartford.com/parking-in-downtown-hartford/

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Date and Time

Location

Upward Hartford

20 Church Street

Hartford, CT 06103

View Map

Refund Policy

Refunds up to 7 days before event

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