San Francisco, California
London, United Kingdom
Speaker Ric Dragon will discuss the five major modes of social media marketing, which includes brand maintenance, community work, influencer programs, reputation and thought leadership, and the “big splash” creative campaigns — including viral media. Case studies of brands using each of these modes will be presented and discussed, along with an approach for social media strategists to use the modes for their own strategies.
As CEO and co-founder of DragonSearch, Ric Dragon has created one of the leading boutique digital marketing agencies in the world. He has authored two books from McGraw Hill. The latest, Social Marketology, is the first published process framework for social media marketing, and is now used in several bachelor and masters level marketing courses. It won the Small Business Book Award in the social media marketing category in 2013.
Ric has been a featured speaker at SMX Advanced, Social Media Marketing World, Brite Conf (Columbia University), Google GABO, reThink (Oslo), BrandsConf, 140 Conf, TedX and more.
Purchase your ticket today. On the day of event there will be a $5.00 increase on the price of all tickets. Cash or check at the door only.
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Social Media Association
Informing, inspiring, and empowering business through social, digital, and future media.
SMA brings together the media community both online and offline. Today’s media world never stands still — our members are forward-thinking people who are passionate about staying on top of business and media innovation.
We are entrepreneurs, business owners, managers, influencers and strategic decision makers. Our goal is a non-competitive environment where we can learn, share and have fun together. Events include talks and presentations by expert speakers, lively panel discussions, roundtable events, networking meetups, and lots more — join us!
Visit the SMA website.