San Francisco, California
London, United Kingdom
We’ve been asked a bazillion times “what do you guys really do at Translator?”
Well, here’s your chance to find out, as we talk about Experience Design.
Today’s world requires experiences derived from behaviors, rather than messages targeted to demographics.
We design behaviors that solve business problems. By creating brand experiences that help businesses launch or grow.
EXPERIENCE DESIGN IS GROUNDED IN BUSINESS GOALS, BRAND STRATEGY, AND USER RESEARCH. IT IS THE DESIGN OF user EMOTION about, INTERACTION with AND PERCEPTION of a brand or product.
EXPERIENCE DESIGN takes into consideration what happens before, during, and after each interaction.
As examples, we’ll show the thought process behind some of our recent client work.
As always, it will be a conversational format, as we share thinking and learnings we found along the way.