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Become the King of Keywords
Thu, March 30, 2017, 12:00 PM – 1:00 PM EDT
They say that content is king—but if no one is seeing that content, it doesn’t really have all that much power. That’s why things like SEO and keyword strategy are so important for online success. Without them, you can’t expect to be found when the people come looking.
Join Blackstone for lunch and an in-depth discussion about getting your website noticed with a thoughtful approach to content SEO. This hour-long workshop will help you understand how to identify, target and track the effectiveness of the right keywords for your website and digital content.
- Kick Off Your Keywords Strategy - Learn how to develop and integrate relevant, brand-consistent keywords into your overall web strategy.
- Hone Your Keywords - Master tools that will help you thoughtfully identify and target the keywords your audience is searching.
- Make it a Reality - Seamlessly implement refined keywords into your website, digital content and SEO efforts for maximum search visibility.
- Watch and Learn - Be confident that your efforts are succeeding, or if you need to do some fine tuning. After all, you can’t meet your goals if you don’t know how to set and measure them!
Lunch is included with registration and parking is available at metered spots, or in the Muhammad Ali, Science Center, and Center for the Arts parking garages.