Beacons and Hyperlocal Marketing
Beyond the Internet of Things: Hyperlocal Marketing with BLE Beacons
Remember that scene in “Minority Report” where Tom Cruise is running through a mall and he’s relentlessly targeted by retail offers based on biometric feedback? Though that film was based in the year 2054, that kind of hyperlocalized marketing is already available now, and it’s being done with something called BLE Beacons.
Beacons are the latest evolution in the landscape of the Internet of Things (IOT). As small as a quarter, these wireless Bluetooth-powered location-aware transmitters enable amazingly precise geo-targeted messaging through apps or WIFI. Brick-and-mortar locations such as retail stores, theaters, office buildings and real estate offices can install beacons throughout their locations to hypertarget visitors - their presumptive prime audience - with literally up-to-the-minute offers and marketing messages.
Talk about “direct!”
The number of beacons deployed in the United States is projected to exceed 400 million by 2020, just three short years from now. Already in 2016, beacons influenced more than $40 billion in retail sales! Clearly, beacons are a Very Big Deal and if you are not preparing to make them part of your overall marketing efforts, you will soon find yourself at a competitive disadvantage.
Join us on March 21st and discover this new frontier of direct marketing. Nationally recognized expert Casey Markee will be on hand to show us the way.
What You Will Learn:
- What Beacon Technology is and how it can be deployed effectively.
- The strengths and weaknesses of the two major beacon wireframes Eddystone and iBeacon.
- Best practices in implementing and measuring an effective beacon campaign.
- How beacons work to generate "Micro Moments" for Brands and SMBs
- Case studies on current novel uses of beacons in ecommerce and retail.
- Why beacons are here to stay and Casey’s best recommendations on beacon vendors.
Casey Markee, the founder of digital marketing firm Media Wyse, is a nationally recognized expert on beacons, hyperlocal marketing and micro moments. He's spoken on these topics at SMX Advanced, Pubcon, MN Search Summit, State of Search and dozens of other conferences. He provides consulting services to Fortune 1000 companies worldwide.
Casey is also the Lead SEO Consultant with industry-leading publication SearchEngineNews.com. In that position, he provides SEO training to companies big and small and has personally trained SEO teams on five different continents. He's also a highly sought-after content creator with more than 500+ bylines to his credit.
For more information, see his site Media Wyse (https://www.mediawyse.com) or connect with him on Twitter (https://twitter.com/MediaWyse).