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**Be Social Change Class: Lean Startup for Social Good 5-Class Series**

Be Social Change

Thursday, April 24, 2014 from 4:00 AM to 7:00 AM (EDT)

**Be Social Change Class: Lean Startup for Social Good...

Ticket Information

Ticket Type Sales End Price Fee Quantity
General Ticket | 5 Class Series, 3/20-4/17   more info Ended $225.00 $13.37

Event Details

Join Marcos SalazarHeidi SloaneAdam Berk, & Sam Hysell

 “Startup success is not a consequence of good genes or being in the right place at the right time. Startup success can be engineered by following the right process, which means it can be learned, which means it can be taught.”      

-Eric Ries, author of The Lean Startup

Lean Startup for Social Good applies a scientific approach to becoming a better social entrepreneur and change maker, creating maximum value and impact for the people you are serving. Coined by Eric Ries, the Lean Startup methodology is used by over 2,500 entrepreneurs and corporate intrapreneurs to create and drive some of the most successful companies in the world like Facebook, Google, Dropbox, Etsy, and Skillshare.

This intensive, hands­‐on 5 class series is designed to teach change makers how to increase the success rate of building effective and sustainable projects, services, and organizations. To begin, students will gain an overall understanding of Lean Startup and how it can be applied within the Social Good space. Digging deeper, over the course of 5 weeks, students will identify and explore a problem, gain nuanced insights into the problem and the people experiencing it through strategic customer development, consider solutions, confirm demand for their service or product, begin delivering and collecting currency to validate that their solution is both viable and in demand.

Classes 1+5 will be at {c}0dEd
Classes 2-4 will be at the AlleyNYC

Who This Class is For:

  • Entrepreneurs & nonprofit founders at any stage interested in learning how to use lean startup methodology for increased impact.
  • Professionals and social intrapreneurs looking to innovate and drive change within their non-profit or for-profit organizations.
  • Anyone interested in launching a new initiative to solve a problem for people.
  • Anyone interested in learning, in depth, how Lean Startup methodology can be applied to the Social Good Space as a tool to avoid wasting time, money and talent building misguided solutions.

What You’ll Learn

Class 1: Foundation: Introduction to Lean Startup for Social Good | 3/20
(with Heidi Sloane & Marcos Salazar)
Concept and history of Lean Startup methodology is explained.
Adaptation for application in Social Good sphere is introduced.
We walk through a case study demonstrating how the process of a social entrepreneur’s project can be mapped onto Lean Startup Machine’s javelin board.
Students pitch ideas for problems they’d like to solve.
Teams are built around the most popular ideas.

Class 2: Exploration: Customer / Constituent Development & Feedback | 3/27
(with Heidi Sloane & Marcos Salazar)
Students learn customer development and interview techniques that will enable them to better identify and understand a problem and the people experiencing it.
Teams work together to design their first experiment and set a minimum success criteria.
Students learn how to understand ambiguous responses, the different experiment results, and what to do depending on the different feedback. We discuss what a pivot is, when and how to do it.

>>Conduct experiment and report findings

Class 3: Confirm Demand with Pitch MVP (with Adam Berk) | 4/3
Class begins with a debrief of each team’s process and findings from their custdev experiments.
Feedback is given and learnings are accounted for.
Adam Berk presents on how to confirm demand with minimal viable product Pitch.
Teams design an experiment to confirm demand.

>>Conduct experiment and report findings

Class 4: Concierge MVP (with Sam Hysell) | 4/10
Class begins with a debrief of each team’s process and findings from their Pitch experiments.
Feedback is given and learnings are accounted for.
Sam Hysell presents on the minimal viable product Concierge.
Teams design Concierge experiment.

>>Conduct experiment and report findings

Class 5: Testing Solution Hypothesis & Evaluating Impact | 4/17
(with Marcos Salazar, Heidi Sloane and guest speaker Arthur Woods)

Class begins with a debrief of each team’s process and findings from their Concierge experiments.
Feedback is given and learnings are accounted for.
Collective debrief and review of overall Lean Startup process and key takeaways.
Discussion on measuring impact and how ongoing metrics can be used to validate the solution hypothesis’ effectiveness.

Instructor Bios

Marcos Salazar, Be Social Change

Marcos is a social entrepreneur, educator, and community builder. He is the co-founder of Be Social Change, a non-profit with a mission to educate and connect the next generation of social entrepreneurs and change makers creating bold, innovative social impact. Previously, Marcos was the Vice President of Programs at The White House Project as well as former Technology Strategist and Leadership Researcher for Girl Scouts of the USA. He is the author of The Turbulent Twenties Survival Guide, an expert speaker on the psychology of life after college, Gen Y, and Millennial topics, a former elected official in New York City as well as owns twohyperlocal clothing companies, BoroThreads and DistrictTees, in New York City and Washington, DC.

Heidi Sloane, Be Social Change + miLES

Heidi is a social entrepreneur, natural community animator and an enthusiast of most things solar and Lean. She is committed to driving change and to connecting passionate, talented individuals to other people, projects and ideas that will amplify impact, lead to an electric conversation, or result in kickass collaborations. Having studied social entrepreneurship at NYU, Heidi has been working with early stage non-profits, startups, and social projects since graduating– currently with Be Social Change and Made in the Lower East Side (miLES). While working with Lean Startup Machine, she realized what a powerful tool lean can be for change makers tackling social and environmental issues. Since joining the Be Social Change team, she has been working to adapt lean startup methodology to be more accessible and applicable in the social good space. She is excited by how lean can bring social entrepreneurs closer to root problems and make them more effective, efficient and impactful.

 Adam Berk, Lean Startup Machine + Neighborrow

Adam teaches startup entrepreneurs and enterprise innovators how to apply Lean Startup methodologies in order to minimize waste and reduce risk. Less theoretical, more interactive – he helps people design and run experiments, learn #custdev by actually getting out of the building and doing interviews, and pushing people to think problem first solution second.

In addition to his work with LSM, he travels the world mentoring for TechPeaks, Bizdom, TurkishWIN, FastForward Ramallah, and anyone working on the access economy (via SharedSquared).

Sam Hysell, Alley NYC

Sam Hysell loves nothing more than solving social, economic and environmental problems. With a big stress on the “solving problems” part by taking advantage of what the Lean Startup Methodology has to offer. He’s trained entrepreneurs around the world through Lean Startup Machine and helped co-design the original Lean Startup for Social Good curriculum with BSC over a year ago. After LSM he helped entrepreneurs turn ideas into apps, and is now helping the NYC ecosystem flourish through his role at the Alley NYC.



 ** Lean Startup is a trademark owned by Eric Ries.

Have questions about **Be Social Change Class: Lean Startup for Social Good 5-Class Series**? Contact Be Social Change

When & Where

the {c}0dEd (Class 1+5) / AlleyNYC (Classes 2-4)
1120 Avenue of the Americas,
4th Fl.
New York, NY 10036

Thursday, April 24, 2014 from 4:00 AM to 7:00 AM (EDT)

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Be Social Change

Be Social Change is New York's largest social impact community with a mission to educate and connect the next generation of purpose-driven professionals, entrepreneurs, and creatives. Through entrepreneurship education, professional development, community-building, and resource-sharing we empower people from all sectors and industries to pursue work they are passionate about and create lives that make the world a better place. Learn more >>

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