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BB: Seattle Music Industry Meetup

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KEXP

472 1st Avenue North

Seattle, WA 98109

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The first Balanced Breakfast of 2018 will be a workshop on Lucrative Loyalty: How focusing your branding & strategy on an engaged-loyal fan community can ultimately create new opportunities for revenue and partnerships.

Kit & Lyle from The Noise Complaints Group will cover some theories and practical tips on: • Importance of building a strong and consistent brand • Core fans versus casual fans • Knowing your audience and creating a deep connection with them • Creative and effective ways to build and engage a community of fans • Importance of social media, email, and streaming analytics • Why it’s important in the digital age to prove your marketability before signing with a label or pursuing sponsors

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Location

KEXP

472 1st Avenue North

Seattle, WA 98109

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