PRESENTED BY:

Rhonda Hirata, VP, Marketing, San Francisco Design Center

Alf Nucifora, Chairman, LuxeSF

As a result of 5 years of in-depth analysis of and feedback from the Bay Area interior design community, LuxeSF, in partnership with the San Francisco Design Center, is privileged to present its findings, insights and recommendations with respect to interior designer practice in the Bay Area. Based on feedback distilled from hours of private and confidential roundtable discussion, and supplemented by recent industry research conducted on behalf of the national interior design community, this presentation lays out the findings and the facts, and spares no quarter in identifying the current challenges and the future trends that will impact every interior designer who elects to engage in this hallowed profession - one that is about to witness inevitable and disruptive change.

Extensive Q&A and audience discussion will be encouraged.

Light lunch will be served.

ISSUES TO BE ADDRESSED:

• Status of the industry today
• Design trends: Today and tomorrow
• Client needs, wants and behavior
• Deconstructing the Millennial client
• Impact of digital platforms, social media and technology
• Combatting the retail dilemma
• Showrooms: The Good, the Bad and the Ugly
• Operating for more $$$ and profit
• Older vs younger designers: What can each learn from the other?
• Developing business: Will referrals die a timely death?

AGENDA:

• 12.00 – 12.30: Light lunch
• 12.30 – 1.30: Presentation, discussion and Q&A
• 1.30 – 2.00: Optional Networking