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Basic Business Skills for Composers with Li & Ortega

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Intrepid Pursuits

222 Third Street

#4000

Cambridge, MA 02141

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As creatives, “business” is often what we consider to be the dreariest part of developing our careers. This is often because “business” is perceived as a singular, monolithic, and difficult thing, as opposed to what it truly is - a holistic combination of many small (and often easy) tasks, executed thoughtfully. When we break it down to the simple and often very human elements, business development becomes less intimidating, and perhaps even fun!

In this talk, we will be addressing some essential aspects of business development for the working composer, such as building a self-propagating network, authenticity in branding, and clearing up the common misunderstandings behind pricing yourself appropriately.

Xiao’an Li:

Despite a dubious musical genesis as a rock band frontman in Singapore, Boston-based musical entrepreneur Xiao'an Li has been engaged to create music for products by Wooga and Fox Digital Entertainment, Hasbro, Playstudios, Mobilityware, Earplay, American Greetings, and more. He bamboozled his way into a founding partnership at Li & Ortega, and is the Music Director of East Coast Scoring.

In his spare time, he does pro-bono sales and marketing consulting for businesses affiliated with the Asian/Pacific Islander American Chamber of Commerce and Entrepreneurship (ACE). He also co-founded Business Skills for Composers, a Facebook group that provides over 3600 composers worldwide with essential business knowledge and an interactive learning environment.


David Ortega:

A critically acclaimed composer and producer, David has been active in the game industry for 26 years. He was asked to produce the music, sound design, and voiceover for DreamWorks Animation’s “World of Lattjo.” Between 2011 and 2013, David wrote all music for Disney’s mobile mega-hit “Where’s My Water?” and its spinoffs, garnering unanimous critical praise and over 250 million downloads. In October of 2013 David produced all music for Ubisoft’s highly successful franchise “Just Dance Kids 2014”, followed up with “Disney Dance Party 2” for Xbox
One.

A frequent speaker, David has lectured at Harvard University, Berklee College of Music, the Children’s Media Association, California State University, Long Beach, and the Janacek Academy in the Czech Republic. He holds a Master of Music degree in composition, and a Doctorate in Psychology, providing a rare intersection of skillsets that allow David to provide elegant project management with effective communication and workflow navigation on both the client and vendor sides.


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Intrepid Pursuits

222 Third Street

#4000

Cambridge, MA 02141

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