#BARK Presents: Marketing Happiness
Tuesday, March 19, 2013 from 6:00 PM to 9:00 PM (EDT)
New York, NY
On March 20th, the world will participate in the first ever International Day of Happiness. We are kicking it off the night before with a panel on Marketing Happiness. For the past several years brands have embraced the Happiness Economy with both Google and Zappos having Chief Happiness Officers within their companies. In addition, brands such as Coca Cola and Jet Blue have used happiness as foundations for recent marketing campaigns. This panel looks to explore the concept of happiness and we will seek to answer the fundamental question: Can you market happiness?
When & Where
LeadDog Marketing Group
LeadDog Marketing Group, Inc. is a 12-year old, 130+ person turnkey marketing solutions agency headquartered in New York City with satellite offices in San Francisco, Los Angeles, Boston, Atlanta, St. Louis and Bogota, Colombia. Named an Inc. 5000 company in 2010 and 2011, as well as a Crain’s New York Fast 50 company in 2012, LeadDog has been a Promo 100 Agency for seven consecutive years. LeadDog emphasizes the power of the idea, and specializes in brand, cause, sports, food/beverage, and media/entertainment properties. Marquee clients include: Amtrak; Intel; NASCAR; ABC Television; O, The Oprah Magazine; Syfy; World Wrestling Entertainment; The New York Times; Stonyfield; Better Homes and Gardens; Cognizant Technology Solutions; Memorial Sloan-Kettering Cancer Center; The Nature Conservancy; Susan G. Komen Race for the Cure; and Kohl’s. LeadDog is a truly full-service integrated marketing agency with services all under one roof including: experiential marketing, strategic partnerships, design/branding, strategic communications, digital/interactive, social media strategy, and sweepstakes/contests.