Ball Up is the premier sports and lifestyle brand dedicated to capturing and delivering the essence of streetball. Its mission is to provide an opportunity for the sport's incredible athletes and fans to share their passion with the world. Founded in 2009, Ball Up has been strategically grown by professionalizing the sport and leveraging the lifestyle of streetball to create a global movement. In addition to the top rated competition reality series Ball Up: Search for the Next on FOX Sports, the brand continues to build upon different verticals in the sport and is producing the first Ball Up Million Dollar Summer Challenge, a national, basketball summer competition featuring the top players and teams in the country competing for national bragging rights and a life changing prize.