BADWest Zoom Monthly Membership Meeting

"BRAND INTEGRATION"

Join us Thursday, April 6, 2023, 6:30PM - 8:30PM PST for Brand Integration. "Building your brand is a constant. It takes time and effort, which can be tough in today's instantaneous world. Always know the most important brand is YOU". Consultant and Coach Kevin Kay will lead a roundtable discussion on building brand equity for your film, while creating and securing a brand partnership plan.

Kevin Kay – My StoryAfter starting my career as a Legal Assistant for law firms in Buffalo and Albany, New York, I moved to Atlanta, Georgia to further my education in music and entertainment management.After three and a half years in Houston, I was promoted to Midwest Regional Marketing and Promotion Director for Island Records, based in Detroit, Michigan, following the merger of Polydor Records, The PolyGram Label Group and Island Records. During this time, I was involved in the development of the careers of such artists as U2, Elton John, Melissa Etheridge, the Cranberries, The Moody Blues, Emerson, Lake and Palmer, PM Dawn, the Stereo MC’s and many more. Working with all of these new artists motivated me to incorporate new ways of marketing them to the consumer.

To go along with all of my experience in the music industry, I have also worked in the experiential agency world for Jack Morton Worldwide on global digital music initiatives for General Motors and Clearwire Communications, and at The TVX Group working with John Mayer’s team on tour sponsorships.

My teaching career started when I was selected to be the Head of the Music and Entrepreneurship Department at the Detroit Institute of Music Education. To go along with running this department, I was also an Adjunct Professor teaching classes in The Domestic Music Industry, The International Music Industry, Artist Management, Music Publishing, Artist Income Streams, Music Marketing and Promotion and Music Business Entrepreneurship.

I am now applying all this experience and knowledge to consulting, coaching, teaching and as a public speaker in the areas of strategic partnerships / sponsorships, with The Entertainment Sponsorship Group and The Strategic Sponsorship Academy.

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Thursday, April 6, 2023 6:30 - 8:00 pm PST

$10 for all non-BADWest members.Free for Paid BADWest members.

To participate in the Zoom Monthly Membership Meetings, non-members pay $10 and Paid BADWest members must RSVP.

Sign up by going to: www.badwest.org . At the Home Page go to the Zoom Monthly Membership Meeting box.

Members RSVP directly at badwestla2@gmail.com.

Everyone, including members must pay or RSVP by Wednesday, April 5, 2023 by 5pm.

The Zoom link/information will be emailed to all confirmed participants the day before the meeting.

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JOIN BADWest TODAY!

Join BADWest for $45, and reap all the benefits of being a member, including free monthly meetings, screenings and other special events.

Membership in the Black Association of Documentary Filmmakers West is open to people of African descent working in documentary film, video or other media. While BAD Filmmakers West is a Southern California based organization, focusing primarily on the issues and concerns relevant to Southern California documentary filmmakers, there is no geographical limitation on membership. Members are encouraged to participate by lending their experience and sharing opinions.

Standard Membership $45

Group Membership (4-5) $200

Business Membership (6-10) $350

Corporate Membership $500