$245 – $410

BADD in the Desert 2019

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Desert Willow Conference Center

4340 East Cotton Center Boulevard

Phoenix, AZ 85040

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Refunds up to 7 days before event

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Welcome! In coordination with the local Phoenix IIBA chapter and ASPE, our organizing committee is once again thrilled to host our second annual Phoenix Business Analysis Development Day - BADD in the Desert! This will be another fantastic opportunity for you to expand your skills set, learn about the latest industry trends, and network with your colleagues.

SOLD OUT - We are also featuring our inaugural post-conference workshop - BAg of Techniques - which will also feature our first ever, BA Hackathon! Tickets are available now for the workshop and more information regarding the workshop contents can be found below in the full program.

**Tickets cannot be purchased separately from the conference. The workshop is an add-on to the conference early bird or regular priced ticket. Group package discounts are available for the workshop. Discounts are available for the post-conference workshop for Phoenix IIBA chapter members. Contact Kyle Anderson at kanderson@aspeinc.com for more information.

You will also be eligible to claim up to 6 CDUs and PDUs for attending the conference, plus 8 additional CDUs if you add-on and attend the post-conference day workshop. We are so happy to be returning to the greater Phoenix area! If you require any accommodation(s) while attending our conference that are based on ADA compliancy, please contact Kyle Anderson at kanderson@aspeinc.com.

The overall theme of this year's BADD in the Desert is Evolving in Business Analysis.

Based on feedback from BADD in the Desert 2018 and in an effort to evolve a deeper understanding of the many way's the Business Analyst role continues to grow, 2 educational tracks are available over the course of the day.

Leadership & Communication - Communication and collaboration are key within a B.A. team, but how do we sometimes communicate difficult information to our higher ups? This will give you takeaways on how to talk with your C-level and leading to influence thought.

Business Analysis Innovation - Learn crucial skills that you should have as a B.A. and discuss topics such as Business Value Analysis and Agile practices.

For more information on group ticket pricing, please contact Kyle Anderson at kanderson@aspeinc.com.

If you are an IIBA chapter member, contact Kyle Anderson at kanderson@aspeinc.com with proof of membership and you will receive an additional discount off of either your early bird or regular ticket price!

For more information on how to become a BADD in the Desert 2019 sponsor, please contact Kyle Anderson at kanderson@aspeinc.com.



Morning Keynote: David Mantica - Likeconomics

Likeconomics is real. Author Rohit Bhargava wrote the definitive book on how being likeable drives business and personal success. But what the heck does that mean. Let’s start with this, would you rather work with a competent jerk or a loveable fool? At some point the competent jerk will end up being too much to deal with and will negatively impact productivity and morale. The loveable fool, well in the end, you will continue to help augment their weak points and utilizes them as best you can. Ultimately this revolves around customer experience, either one to one (individuals in your company to others) or one to many (your company to the world). The core of Likeonomics is in the elements of likeability and the believability dilemma. Likeability has NOTHING to do with being nice. Nice can actually be extremely unlikeable, no one wants to work with, work for or partner with a doormat. There are five essentials of likeability that will be discussed in this session. On top of that, our society is cynical. It doesn’t believe big institutions and likes comfortable, small communities, think small business Saturday. This secondary dilemma of believability impacts customer experience and your image. A SDLC professional must understand the concept of likeonomincs in order to properly plan a strategy that connects with a customer makes them feel part a community. You can have the best web design, the website usability but if your messaging doesn’t connect with the believability dynamics and if you are missing one or more of the five elements of likeability you will get the desired impact.

Afternoon Keynote: Bob the BA - The Badass Business Analyst Bucket List

Is it the end of an era? The beginning of the end? As businesses change so must our profession to meet their needs. Business analysis is not dead, it is evolving and that is okay. It really is! After all, the egg did not get to where it is today without the chicken evolving (it's true - the chicken came first). Change is happening way too quickly for woulda, coulda, shoulda. In this session, I will share my bucket list with you, but more importantly we will work together to create yours. This is not a “Someday I wish I...” bucket list, but a genuine, actionable, dare-I-say ultimate bucket list for this profession, that will transform you into the analyst of the future!


Richard Larson: Root Cause Doesn't Have to Hurt Like a Root Canal! - 5 Proven Techniques for Understanding Business Needs

Needs are arguably the most important input to any project. It is the most-mentioned concept in the BA Core Concept Model from IIBA. It is also the anchor domain in PMI’s Standard for Business Analysis, providing inputs to every other domain. Given the impact of business needs, it is critical for project team members to have tools and techniques to get to the root cause of business problems and opportunities. This presentation covers five essential techniques for uncovering and understanding needs. You will leave the session feeling confident you can better analyze the current state for your next effort.

Elizabeth Larson: B.A. Toolkit

How often do we hear “Create a data model? That’s not B.A. work,” or “Prototyping? Our developers do that.” Or “Use cases? Why won’t they just go away?!” Many organizations think that business analysis is all about asking questions and documenting the requirements. Although important, those skills are not enough. If we want a complete set of requirements, we need to model them. This presentation provides the key modeling techniques and tips for using them for project success.

Peter Shirley: Lean, Mean and Evergreen - Fostering an IT Culture That Drives Software Delivery Innovation

In the internet age, technology has leveled the competitive playing field. Small startups can effectively battle with massive conglomerates and even disrupt entrenched industries. In this conflict, product is everything--and key to a great product is customer feedback. Elite companies focus on software delivery performance to shorten the customer feedback loop and thereby find direct correlations to improved organizational performance. This session will explore Emailage’s foray into software delivery optimization, from architecture to project management to ownership and accountability, and provide tips on encouraging innovation in these areas.

Jeremy Wood: The Awkward Couple - Business Analyst and Product Owner

At some point every organization that’s attempting an agile transformation ends up with the awkward couple: The BA and the PO. It’s often difficult at first as these two first meet. They tend to learn about one another, what they like to do, as well as each other’s pet peeves. In order to be successful as an organization, this awkward couple must learn how to work together, communicate, and what role each of them are going to play. 1) Common responsibilities of the PO 2) Common responsibilities of the BA 3) How does the “proxy” PO work?


Danelkis Serra: Discovering Value - The Most Important Component of Agility

There are many agile frameworks, or combinations of agile methodologies, however they should all have one main component in common – delivering value! In order to deliver value, one must communicate well and understand the true need of our stakeholders. Danelkis will be sharing some techniques she has utilized while working on agile teams, which will assist in discovering value and building collaboration.

Robert Reeves: How to Talk to Your CIO

How often do we have that big meeting with senior leadership? You want to make the great impression, convey the idea, drive the decision, make clear an opportunity or talk about risk. This session is about how you make that interaction successful by effectively telling the story, presenting compelling information in an easy to consume format, effectively listening and negotiating. This is an interactive session where we will explore these skills and then practice on your peers to get valuable feedback.

Nadine Millner: Visual Thinking

Given that written language originated from drawing and sketching, as an analyst, one needs to get back to the roots of communication and use visual thinking as a communication tool. This is especially true within a global context where language and understanding are not common or easily created. By developing the drawing and infographic skills of business analysts an improved communication mechanism is created. Guidelines are provided on how to create a visual vocabulary, how to incorporate this into business analysis work and how to work towards improved solutions. The toolkit that the analyst will need to carry with them is explored to ensure success in visual thinking. This technique enables analysts to create interactive sessions with participants whilst still delivering value to the process they are engaged in. The competencies of a visual thinker are explored, together with the various types of visual thinking that are possible. By following a process for visual thinking, it is possible to reduce the complexity business is faced with and develop a simplified presentation of information. Using visual thinking, the analyst creates an opportunity to be memorable and impactful.

Pamela Brooks: Leadership Facilitation - The Art of Liberating Structures

In this one hour session, attendees will learn various techniques to improve team collaboration and become facilitation leaders. Working in teams can be challenging, leading them can be even more challenging. As a leader, we are told we need to maximize team effectiveness, but rarely are we taught out to help our teams overcome their individual difference to actually create the synergy that maximizes everyone’s talent.

DAY 2: WORKSHOP - BAg of Techniques

Instructor: Danelkis Serra, CBAP - IIBA Global, Chapter Operations Manager, Regions & Chapters

Workshop Day - Part 1 Summary

As BA’s we like to think outside the box - instead of providing you with a toolbox of Agile Techniques, you will be creating your own personalized BAg (BA goodies) of Techniques. Although mostly agile related, these ‘easy to apply’ tips work for any initiative. This is an interactive workshop, participation is essential! We will discuss and interchange ideas utilizing engaging methods to collaborate in agile environments and ensuring that VALUE is always delivered.

Workshop Day - Part 2 Summary

Now that you have your ‘BAg of Techniques’, let’s put them in practice for our first ever BA Hackathon! The BA Hackathon will be centered around solving a real world problem, “How can we reduce our carbon footprint and begin to address climate change?” The focus is on how to recycle food waste in a more sustainable way.

Come interview, brainstorm, and offer solution options with our Subject Matter Experts in a real case!

Join us for this unique workshop! You will not only learn in an interactive, hands on method – you will then make a difference by applying your learnings in a full blown real issue, with real stakeholders – come make a difference towards your future and our community! So much VALUE for everyone!


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Date and Time


Desert Willow Conference Center

4340 East Cotton Center Boulevard

Phoenix, AZ 85040

View Map

Refund Policy

Refunds up to 7 days before event

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