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B2SMB Brand Confidence Research - Wave 1

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Our Exclusive 2019 B2SMB

Brand Confidence Research

Answers How & Why SMBs Buy


Reserve Your Copy of the Institute’s

Signature Research of the Year,

Helping Define Today’s SMB Buyers Across

100s of B2SMB Brands, Products & Services


Based on input from our Institute’s Members, we’ve isolated the most meaningful question that is shared by B2SMB Leaders and practitioners regardless of industry segment, job title or assignment:


  • How and why do SMB’s decide to buy, keep or recommend one vendor/brand’s products or services over another?


Answering this question in detail will help anyone whose job depends on winning & keeping SMB customers better develop, market, sell, and support their Small Business offerings. If your B2SMB brand wants to increase revenue, lower costs, enhance LTV and increase overall profitability, our 2019 B2SMB Brand Confidence Research will be indispensable


How SMBs Buy

Our Research will effectively “translate” the SMB buying process into a more consistent, better defined decision-making framework. Our summary and detailed insights will help B2SMB enterprises more readily understand and apply this framework to better market, sell, serve & keep SMB customers at scale.


Why SMBs Buy

Our Research will aggregate hundreds of insights into why SMBs gain and lose confidence in a brand, a product or a service, compositing brand confidence scores accurately reflects a B2SMB’s brand position, its relation to competitors, and its actionable opportunities for improvement.


What You Can Do

Our Research will measure the impact of your B2SMB enterprise’s actions and behaviors on your Brand Confidence Score. Isolating the impact of all your key SMB customer touchpoints (product development, marketing, sales, fulfillment, service) you’ll have a roadmap of what’s working, and what isn’t.


Planned Outcomes of Our 2019 B2SMB Brand Confidence Research:

  1. We will define an SMB purchase decision-making framework that accurately identifies common details of the SMB buying process, including buying criteria and other purchase factors, product/service adoption, use and retention criteria.

  2. We will map this SMB purchase decision-making framework to common, easily applicable SMB profiles/personas valuable to B2SMB brands.

  3. We will establish a working definition of B2SMB Brand Confidence while developing, measuring and tracking a variety of Brand Confidence factors.

  4. We will identify tangible, actionable insights B2SMB Brands can apply across all operational SMB touch points to improve Brand Confidence and hence SMB market performance.

  5. We will publish our research findings in running “Flash” reports and findings, culminating in a Comprehensive Report with Executive Summary (free to Members), as well as Detailed Functional reports by B2SMB Brand (for purchase).

Request Your Copy of the 2019 B2SMB Brand Confidence Research Brief Today!

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