B2C Marketing Series: Intro to Marketing

Wondering what steps to take to get the most out of your marketing? Small B2C businesses have unique challenges and opportunities. Learn high-level strategies for getting noticed and growing your brand with your most valued clients, including:

• Brand development - how will your brand distinguish itself and how do you make it stick with your customers?
• Brand consistency – how important is it and ways to avoid brand confusion
• Social media – finding your audience
• Email marketing – leveraging technology and messaging
• Content marketing – quick strategies to get you moving
• And more!

PRESENTERS:

Isham Colosetti, Chief Strategist and Founder, Creative Mischief LLC

Isham began his career as a consultant through IBM’s Creative Services department launching websites for Honeywell, Arrow Shirts, and Bombardier. Leaving the agency world, he then worked at a series of start-ups, as well as Fox Interactive Media, where he worked with the R&D team delivering new ways to advertise and share online content. For more than a decade, Isham has been leading his agency’s marketing and branding, working with a broad array of client partners, including New York Life, FirstData, UBS and United Way.

• 25+ years strategic and creative marketing
• Award-winning strategist and designer
• Board Member Georgia River Keepers
• United Way of Greater Atlanta and Easter Seals of North Georgia Marketing Committees

Karen Murphy, Chief Marketing Officer, Creative Mischief LLC Working as CMO, Senior Copywriter and Brand Strategist, Karen’s goal is to get to the heart of an organization, to uncover its true nature, and spread the good news using all the channels available to reach audiences when, how and where they want.

• 25+ years writer and award-winning brand and marketing strategist
• 15+ years association management and event marketing
• Board Member, Easter Seals of North Georgia
• CMO Board Member, Atlanta Area Council, BSA