B2B Social Media Marketing Part II, plus Insights from IBM's Global CEO and CMO Studies
Tuesday, November 13, 2012 from 3:30 PM to 7:00 PM (PST)
Nov 13 • Tuesday • 3:30p-7:00p • LA-Brentwood 90049 • Executive Round Table & Reception
"B2B Social Media Part II
Jacques Pavlenyi - Market Segment Manager, Messaging and Collaboration - IBM Corporation
With the tremendous feedback received from our August attendees in San Diego at the Hyatt Regency Mission Bay, Jacques has accepted our invitation to the Luxe Sunset Boulevard in L.A. for part two -- furthering the discussion on b2b social media. An early evening wine and hors d'oeuvres reception will immediately follow.
Jacques will also review with us how social media marketing addresses CEO top priorities, and results from both IBM's most recent CEO Study (in person interviews from 1,709 CEOs, general managers, and senior public sector leaders around the globe), and CMO Study (interviews from 1734 chief marketing officers worldwide).
Social business -- the application of social media technologies to drive business results -- is just as important for B2B as it is for B2C. But with it's rapid growth and evolution, many business-to-business marketers, while agreeing there are benefits to its application, are justifiably concerned about overload, poor measurement of results, and when "social goes wrong." In the often-more-conservative b-to-b world, such negatives can seem to outweigh the benefits. However, social business is uniquely positioned to be able to address top b2b CEO priorities, including better customer and partner engagement, and improved sales and marketing.
Jacques will share further indepth examples from IBM and other B2B companies of successful social applications and measurement, and learn why social media marketing for business-to-business doesn't have to be such a daunting endeavor.
Join us in Brentwood, Los Angeles, at the Luxe Sunset Boulevard, Tuesday, November 13, when Jacques Pavlenyi, Market Segment Manager, Messaging and Collaboration, IBM Corporation will share how:
By attending this event, you will:
Event - Executive Round Table and Reception
"B2B Social Media Marketing Part II, plus Insights from IBM's Global CMO Study"
Where - Luxe Sunset Boulevard - 11461 Sunset Boulevard - Brentwood, Los Angeles 90049
Date & Time - November 13, Tues, 3:30p-7:00p
3:30p - Check In
3:45p - Program (wine reception will immediately follow presentation and round table discussion)
7:00p - Event Ends
Advance Registration Discount Rate - Ended 11.12.2012
$50 - Non-members
$30 - Members and Non-members
General Registration - Register NOW!
$70 - Members and Non-Members
$7 (SoCal BMA) - Valet only
Attire - Business / Business Casual
Business Marketing Association (BMA) is the world's premier community devoted exclusively to advancing the business-to-business (B2B) marketing profession. Equipping and empowering today's business marketing leaders, BMA Southern California Chapter (SoCal BMA) connects its members with the kind of knowledge, people, and programs that make achieving their B2B company objectives more efficient and effective. SoCal BMA serves the greater Los Angeles area, Orange County, San Diego, and the Inland Empire. No other organization delivers the same level of commitment to the information and networking needs of B2B marketers and communicators.
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