B2B Sales Lessons for Startups

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Betaworks Studios

29 Little W 12th St

New York, NY 10014

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“Sales is not about selling anymore, but about building trust and educating” - Siva Devaki, Co-Founder & Co CEO, MassMailer, Inc.

Odds are, you’re an entrepreneur whose #1 job is selling, yet you have pretty limited experience in sales - or none at all. We want to dedicate an evening to providing B2B entrepreneurs in our community with key info, assistance, and even some inspiration to help with getting sales processes underway.

We’re hosting a night of presentations from experts in sales. Our speakers, including sales leaders from Branch, Movable Ink and Loqate, will share their experiences and insights on growing teams, launching products, pricing, pitching, negotiating, and re-selling. From actionable tactics to long term strategy, they’ll help you think through the critical and challenging aspects of making your first sales.

Here are the lessons they’ll present.

  • Building and Leveling Up Your Sales Process
  • Hiring and Building a Sales Team
  • Anatomy of a Good Discovery Call & Demo
  • Negotiating 101 & Closing Deals Faster

See you on November 6!


Our Speakers

  • Meghann Misiak is the Associate Director of Go-To-Market Training at Movable Ink, a visual experience platform provider for digital marketing leaders. Movable Ink disrupted the traditional email marketing model by detecting customer context, processing millions of data points, and generating 1:1 creative the moment an email is opened. Meghann has built 3 training programs from the ground-up and specializes in enterprise SaaS organizations looking to improve employee ramp time, increase deal size and close rates, and ultimately maximize revenue across Sales, Client Experience, and Partnerships teams. Her programs focus on balancing systems, processes, and training and leverage a blend of methodologies like Sandler, MEDDICC, Command of Message, DISC, and the Challenger Sale.
  • Tae Kim is the Head of East Coast Sales + Operations at Branch, a mobile measurement and deep linking platform. Tae is a dynamic sales leader who loves building, developing, and empowering high-performing sales teams to consistently meet and exceed their goals. In her current role as Head of East Coast at Branch, Tae started and scaled the first satellite office for Branch to 35+ team members today. Previously, she spent 10+ years in sales management and account executive roles at Salesforce.com and Bitly. Outside of work, Tae enjoys rooting for the Seattle Seahawks, playing tennis & boxing and traveling around the world. Sleeping is for planes.
  • Tyler Brock is the VP of Sales at GBG Loqate (formerly Addressy), a UX tool that increases conversion rates and decreases failed deliveries by optimizing the way digital businesses collect addresses from consumers. Over 13,000 companies including eBay, J.P. Morgan, and Ikea use Loquate for address verification. Prior to this, Tyler was the Director of Global Business Development for Wiser, a platform that collects and analyzes online and in-store data to help retailers make better decisions. He's also an advisor for multiple San Francisco-based startups.
  • Will Evans is the Director of B2B Sales at Splash, a B2B SaaS business that enables companies to scale their in-person marketing programs in an on-brand, compliant, and integrated format. Starting as an SDR in SaaS fresh out of college, Will has taken a fairly traditional route to sales leadership but that path has taught him a lot about the Do’s and Donts of scaling sales teams and best practices. At Splash Will joined the first go to market team, pre-$1,000,000 in revenue, as an AE and quickly moved into an Enterprise AE role securing business with companies like SFDC, Amazon, Deloitte, EY, Airbnb, Cisco, and HP. As the company grew, Will quickly became a standout leader amongst his peers and moved into full time management after a brief player-coach trial period. As a Sales Director Will oversees a team of 8 Account Executives responsible for delivering an average of 2x per year ARR revenue growth. Will works closely with Splash’s CEO and VP of Sales to build a culture of winning as the business has scaled from $1mm ARR to $18 mm over the past 4 years.


Schedule

6:30 - 7:00: Drinks & Networking
7:00 - 8:20: Presentations
8:20 - 9:00: More Drinks & Networking



About us

Stacklist hosts startup events in NYC to help entrepreneurs learn from successful founders & experts. Previous speakers have included the founders of Greenhouse, Movable Ink, x.ai, and Techstars. You can find all of our past events and speakers here!

If you have any questions, please email me at danny@stacklist.com.


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Betaworks Studios is a new membership club for individuals looking to make a dent in the universe. Supported by innovative technology, this space is designed for connectivity within a curated community. Studios is your space to meet, scheme, get advice, collaborate, do a little bit of work, attend events, and host events. For 10 years betaworks has been working and networking—building companies, running accelerators, investing in talent—and now we've opened our doors. Find out more at betaworks-studios.com

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Date and Time

Location

Betaworks Studios

29 Little W 12th St

New York, NY 10014

View Map

Refund Policy

No Refunds

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