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B2B Rising Marketing Conference

BMA Carolinas

Wednesday, March 19, 2014 from 9:30 AM to 7:00 PM (EDT)

Charlotte, NC

B2B Rising Marketing Conference

Ticket Information

Ticket Type Sales End Price Fee Quantity
BMA Member   more info Ended $129.00 $0.00
Non-Member   more info Ended $199.00 $0.00
Student   more info Ended $89.00 $0.00
Groups of 5 or more   more info Ended $169.00 $0.00
Non-Member + BMA Membership   more info Ended $379.00 $0.00
Student + BMA Membership   more info Ended $99.00 $0.00

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Event Details

B2B Rising Conference
Charlotte, NC
Wednesday, March 19, 2014
(9:30am - 5:30pm)

B2B marketing is evolving. To help B2B marketers identify and understand this evolving landscape, the Carolinas Chapter of the Business Marketing Association (BMA Carolinas) is hosting B2B Rising - a full-day conference for marketing and business professionals.

This regional event is part of a global conference series designed to help B2B marketers share and learn from each other about effective strategies, tactics and creative ideas to grow their businesses. 
Hear from leading B2B corporate marketing executives and thought leaders and learn how marketing, technology, content, and creative is changing the B2B marketing landscape


9:30am - 10:15am
BMA Members & Speakers Meet and Greet
Coffee & Networking for Non-Members

10:15am - 10:30am

10:30am - 11:00am
MARKETING RISING: Ryan Saurer, Account Executive, Google B2B Marketing

11:00am - 11:30am
SOCIAL MEDIA RISING: Jeffrey L. Cohen, Co-Author, The B2B Social Media Book and Distinguished Lecturer, Ball State University

11:30am - 12:00pm
CONTENT RISING: Chris Moody, Director, Product Marketing, Oracle Eloqua

12:00pm - 1:00pm

1:00pm - 1:45pm
KEYNOTE: Eduardo Conrado, Senior VP of Marketing, Motorola; 2012-13 Chairman of the Business Marketing Association

1:45pm - 2:15pm
INNOVATION RISING: Stephen Liguori, Executive Director, Global Innovation and New Models at General Electric; Incoming Chairman of the Business Marketing Association

2:15pm - 3:00pm
Afternoon Break & Networking, Sponsored by

3:00pm - 3:15pm
Door Prizes and Sponsor Spotlight- Jive Software

3:15pm - 4:15pm
Agency Panel – Dave McQuaid of VantagePoint Marketing & Nicole LeClair of Eric Mower + Associates will be presenting B2B marketing case studies for their respective clients Henny Penny and Schick/Sirona

4:15pm - 4:45pm
Mathew Sweezey, Pardot, a company; Author, Marketing Automation for Dummies

4:45pm - 5:00pm
Closing Remarks

5:15pm - 7:00pm
TEQUILA RISING: Networking Reception with appetizers and drinks at 1900 Mexican Grill & Tequila Bar (5 minute walk from Halton Theater)


- Jive Software
- Tropical Foods
- LEC Media
- NR Creative
- Speedpro Imaging
- S&D Coffee & Tea
- LoBiondo Photography

Interested in sponsorships? Contact us to learn more about sponsorship levels.

Have questions about B2B Rising Marketing Conference? Contact BMA Carolinas

When & Where

Dale F. Halton Theater
Central Piedmont Community College
1206 Elizabeth Avenue
Charlotte, NC 28204

Wednesday, March 19, 2014 from 9:30 AM to 7:00 PM (EDT)

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BMA Carolinas

The Business Marketing Association is the leading professional resource for B2B marketers and communicators. We connect members with the kind of knowledge, people and programs that make achieving their companies’ objectives more efficient and effective.

  Contact the Organizer

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