CHF280 – CHF350

B2B branding - thinking beyond brochures and tradeshows

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Location

Volkshochschule Zürich

22 Bärengasse

8001 Zürich

Switzerland

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Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description

Description

B2B branding is about engaging customers – beyond facts and figures. Our B2B branding workshop gives you the insights, the mindset and the tools to turn your business into a B2B star




B2B branding workshop

B2B branding is no longer just about technical brochures and trade show booths. It is about engaging with your customers’ emotions – beyond facts and figures – to create ongoing relationships based on common values and knowledge sharing. Our B2B branding workshop gives you the insights, the mindset and the tools to turn your business into a B2B star.


Hear it from people who attended the workshop

“Youri was referred to us by one of his previous clients. During our afternoon workshop, Youri was able to quickly understand the complexity and essence of our business and was able to guide us towards an effective marketing strategy including restructuring of our website, branding of our product and efficient use of customer feedback. We are implementing these strategies right now and we look forward to working with Youri and his team again in the future”

Nathalie Brandenberg and Sylke Hoehnel

Co-Founders at SUN Bioscience


Programme overview

We have drawn on our experience working for organisations like ABB, Cemex and EPFL to develop the ultimate B2B branding programme. Designed for people with either a technical or commercial background, this workshop is the indispensable programme to master the essentials of B2B marketing. The programme mixes formal presentation and interactive sessions to ensure peer-to-peer learning. Plenty of opportunities for networking are also provided.



Who is it for?

  • Company directors
  • Marketing and Communication Directors
  • Head of Business Unit
  • Entrepreneurs



Workshop Highlights

  • Learn the key difference between B2C and B2B branding
  • Learn about the key trends and drivers impacting B2B businesses
  • Discover the 6 steps to achieve brand leadership
  • See exclusive case studies from B2B brands such as Schindler, GE and Kuka
  • Receive by email all workshop materials (incl. trend report, case studies and tools)
  • Network with like-minded B2B executives who want to make a difference




Workshop facilitator

Youri Sawerschel is the Founder of Creative Supply GmbH. Youri is a branding expert convinced of the power of creativity to transform business, organisations and people. With a background in design and management, he bridges the gap between the creative and the business world. He has worked on projects in nearly 20 countries for companies such as Kempinski Hotels, EPFL and UBS. Youri is also a visiting professor at ESSEC Business School in Paris, Geneva School of Business and Geneva Art and Design School.


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Date and Time

Location

Volkshochschule Zürich

22 Bärengasse

8001 Zürich

Switzerland

View Map

Refund Policy

Refunds up to 7 days before event

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