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Ayima Insights: Accelerating Ecommerce Revenue

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Location

Portland Room

The Spoke Club

600 King Street West

Toronto, ON M5V 1M3

Canada

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Event description

Description

Join North America’s biggest ecommerce marketers to learn from industry experts, with guest speaker David Graveline, SEO Product Lead at Macy’s & Bloomingdales.

What’s the event about?

Ayima's on a mission to help medium to large Canadian ecommerce companies refine and develop their digital marketing strategies and practices. Armed with our team of SEO, Paid Media, and Data Science specialists, we’ll share new insights and experiences to help your team on a tactical and strategic basis. We’ll be joined by Macy’s and Bloomingdales’ SEO Product Lead, David Graveline, who will be presenting on his key learnings while working at Macy’s.

We’ll tackle topics from Paid Media to SEO to Data, while sharing key client examples and expert insights. You’ll have a chance to gain one-on-one advice from our team and guest speaker while networking over drinks. You’ll come away from the event with practical takeaways and insider knowledge about some of North America’s biggest ecommerce brands.

Why attend?

You’ll gain key digital marketing insights on the latest in cross-channel digital marketing, and network with like minded ecommerce digital marketers. Come along and enjoy some thought-provoking presentations, and grab some free drinks and food along the way.

At Ayima Insights: Accelerating Ecommerce Revenue, you’ll dive into:

  • 7 Must Know Ecommerce SEO Tactics to Grow Sales
  • Ecommerce SEO for Executive Decision Makers
  • Using AI for Ecommerce Analytics
  • How to Optimize Your Paid Channels in an Automated World

Who’s the event for?

This event is about implementing key ideas and best practices to medium to large ecommerce sites that will help to accelerate revenue. Are you a Senior Marketing Manager, Paid Media Manager, VP Ecommerce, Digital Marketing Manager, or similar? Then yes, you’ll want to come along!

The agenda

5pm onwards: Arrival; drinks and food

6pm: Presentations begin: Brendon Wall - Senior SEO Strategist, Ayima: 7 Must Know Ecommerce SEO Tactics to Grow Sales

6.15pm: David Graveline - SEO Product Lead, Macy’s: Ecommerce SEO for Executive Decision Makers

6.35pm: Alex Galea - Senior Data Analyst, Ayima: Using AI for Ecommerce Analytics

6:50pm: Lucy Whittaker - Paid Media Director, Ayima: How to Optimize Your Paid Channels in an Automated World

7:05pm: Drinks, food, and networking

Our speakers

David Graveline - SEO Product Lead, Macy's

David Graveline is a SEO professional with 10 years' experience working with enterprise-level websites. His ROI-centered perspective, analytical nature and propensity to be quite social has enabled him to take on a myriad of different roles across SEO, Paid Search, Social Media, Affiliate Marketing and now, Product Management. His experience spans Disney, NBC Universal, eHarmony, VCA Animal Hospitals and EA Sports. He currently works for Macy’s Tech in San Francisco as a Sr Product Manager (Product Owner of SEO) within Macy’s product management division and collaborates with Ayima on a regular basis.

Lucy Whittaker - Director of Paid Media, Ayima

Joining Ayima London's Paid team in its infancy, Lucy has spent the last 5 years defining Ayima's best in class strategies across Paid Search, Paid Social and Programmatic Display, bringing a truly integrated mindset to the channels. Working across a range of industries from eCommerce, finance, and B2B, she has a particular interest in ensuring granular platform-specific approaches to drive efficiency while bringing a unique perspective to cross-channel integration to maximize bottom line results.

Lucy has recently made the move across the pond to Ayima Canada, bringing her excitement for all paid media advancements with her.

Brendon Wall - Senior SEO Strategist, Ayima

Drawn to the technological advances and digital growth within the marketing industry, Brendon has spent the past 4 years driving efficient, creative, and integrated campaigns for Ayima’s leading clients worldwide. With a passion for managing large, complex digital programs that drive results, Brendon specializes in developing profitable strategies focused on ecommerce SEO backed by analytics for some of the world’s leading brands.

Alex Galea - Senior Data Analyst, Ayima

As Senior Data Analyst for Ayima Canada, Alex brings his academic background in Physics to the forefront of his work in digital marketing. He specializes in Python automation, building tailored systems that improve data analysis processes across Ayima’s SEO and SEM offerings. Alex has also developed and implemented event tracking for ecommerce clients and managed analytics initiatives to study the resulting data, build predictive models, and discover actionable insights.

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Date and Time

Location

Portland Room

The Spoke Club

600 King Street West

Toronto, ON M5V 1M3

Canada

View Map

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