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AWE USA 2017

Wednesday, May 31, 2017 at 9:00 AM - Friday, June 2, 2017 at 5:00 PM (PDT)

AWE USA 2017

Ticket Information

Ticket Type Sales End Price Fee Quantity
Super Early Bird: All Access Pass (Regularly $895)   more info Feb 28, 2017 $395.00 $0.00
Early Bird: Corporate All Access Pass + Marketplace Networking   more info Apr 5, 2017 $1,000.00 $0.00
Early Bird: Investor All Access Pass + Investor Event   more info Apr 5, 2017 $1,000.00 $0.00
Startup: All Access Pass + Startup Table   more info Jun 2, 2017 $800.00 $0.00

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Event Details

AWE is back for its 8th year in California!

Super Early Bird Tickets Now On Sale until Feb 28


AWE (Augmented World Expo) is the world's largest conference and expo dedicated to AR (Augmented Reality) and VR (Virtual Reality).

The event takes place in Santa Clara, California bringing together a mix of CEOs, CTOs, designers, developers, creative agencies, futurists, analysts, investors, and top press in a fantastic opportunity to learn, inspire, partner, and experience first hand the most exciting industry of our times.

AR and VR are bringing superpowers to the people and this year we are on a mission to highlight how to use these Superpowers to Change the World. This year’s conference and expo will showcase speakers, startups and organizations who are using AR & VR to drive economic growth, encourage empathy and collaboration, democratize healthcare and education, and promote sustainability in the world.


AWE by the Numbers

  • 8th year in the USA 
  • 3-day conference + 2-day expo
  • 5,000 attendees
  • 200 speakers
  • 6 speaker tracks
  • 200 exhibitors
  • Over 100,000 sq. ft. expo


Participating organizations include

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Why Attend

  • Tech Enthusiasts - experience the latest innovations in AR/VR and hear from thought leaders, founders and executives using this tech to change the world

  • Startups - meet with investors, strategic partners and potential clients and get on the radar of top press

  • Corporations - find new AR/VR software and hardware to help further your business by increasing productivity, efficiency and safety

  • Investors - identify and meet with startups solving real problems in AR/VR and network with fellow investors interested in investing in this emerging space

  • Developers & Designers - learn how to develop and design for the latest AR/VR platforms through our workshops and hands-on demos with the latest devices and network directly with companies

  • Press/Analysts - get access to launch announcements, go hands-on with the latest in AR and VR and walk the floor to see the trends emerging in this next wave of computing  

 Super Early Bird tickets now on sale

Our AWEsome Program

AWE USA 2017 features three full days of on-stage content including our keynote stage, developer workshops and tracks for investors, buyers, designers and tech enthusiasts.

Our stage tracks include:

  • Inspire: our main stage keynote talks by inspiring thought leaders who are exploring how AR and VR are bringing Superpowers to Change the World

  • Design: lectures and discussion on the new user interfaces and design thinking unique to AR & VR

  • Develop: developer workshops on the latest hardware, tools and SDKs to develop for AR/VR platforms    

  • Work: use cases and discussions on the impact of AR and VR on the enterprise

  • Life: conversations and presentations on how AR and VR is changing education, healthcare, travel and tourism, news and media and more

  • Startup Pitches: pitches from innovative startups creating solutions in AR/VR

NEW this year:

  • Augmented Reality - Principles and Practice Workshop, May 31, 2017:
    This tutorial will provide a detailed introduction to Augmented Reality (AR). AR is a key user-interface technology for personalized, situated information delivery, navigation, on-demand instruction and games. The widespread availability and rapid evolution of smartphones and new devices such as Hololens enables software-only solutions for AR, where it was previously necessary to assemble custom hardware solutions. However, ergonomic and technical limitations of existing devices make this a challenging endeavor. In particular, it is necessary to design novel efficient real-time computer vision and computer graphics algorithms, and create new lightweight forms of interaction with the environment through small form-factor devices. This tutorial will present selected technical achievements in this field and highlight some examples of successful application prototypes.
    Full Workshop Description 

The full agenda for AWE USA 2017 will be announced soon. Sign up to our newsletter be notified. Check out the AWE USA 2016 keynote talks on our YouTube channel.

The AWE Expo

AWE USA 2017 features over 100,000 square feet of exhibitor space in the Santa Clara Convention Centre.

This year’s expo floor will showcase:

  • Consumer Pavilion - featuring AR/VR solutions in branding, marketing, social, travel & sports and more

  • Enterprise Pavilion - featuring AR/VR solutions in automotive, oil & gas, construction, aerospace and more

  • Interaction Pavilion - featuring eye-tracking, controllers, haptics and other methods to interact in this new wave of computing

  • Tools Pavilion - featuring 3D capture tools, SDKs, computer vision platforms and other companies equipping developers and designers with the tools they need to create in AR/VR

  • Startup Alley - featuring startups in AR/VR

Want to join us on the showroom floor? Email or head to our website for more details.  

Follow AWE on Twitter @ARealityEvent or Facebook to keep up with the latest in AR & VR.

AWE Refund Policy

  • AWE upholds a 30-day refund policy from the date the ticket was purchased.*

  • AWE honors one discount code per ticket. We apologize that we are unable to (re)apply additional discount codes to previously purchased tickets.

  • No refunds within 30 days (April 30) of the event start date, May 31, 2017

  • Please note:  a $25.00 processing fee will be withheld for all cancellations.

  • Ticket Transfers:

  • Tickets can only be transferred to another ticket holder until May 22, which is 7 business days prior to the event.

Have questions, wish to volunteer or speak, exhibit or sponsor at AWE USA 2017, contact us at





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When & Where

Santa Clara Convention Center
5001 Great America Parkway
Santa Clara, CA 95054

Wednesday, May 31, 2017 at 9:00 AM - Friday, June 2, 2017 at 5:00 PM (PDT)

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