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Authors@MIT | Jeanne Ross, Cynthia Beath, & Martin Mocker: Designed for Dig...

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Join the MIT Press Bookstore in welcoming authors Jeanne W. Ross, Cynthia M. Beath, and Martin Mocker to discuss their latest book, Designed for Digital: How to Architect Your Business for Sustained Success.

This book offers an essential guide for retooling organizations for digital success, with examples that include Amazon, BNY Mellon, DBS Bank, LEGO, Philips, Schneider Electric, USAA, and many other global organizations. Drawing on five years of research and in-depth case studies, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape.


Jeanne W. Ross is Principal Research Scientist at the MIT Sloan Center for Information Systems Research.

Cynthia M. Beath is Professor Emerita at the University of Texas McCombs School of Business.

Martin Mocker is Professor at ESB Business School at Reutlingen University, Germany, and Research Scientist at the MIT Sloan Center for Information Systems Research.

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