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Authority In Action: Winning The Video Game

The Social Media Monthly

Thursday, December 15, 2016 from 1:00 PM to 2:00 PM (EST)

Authority In Action: Winning The Video Game

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General Admission - Online Ended Free  

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Event Details


Authority In Action - Winning The Video Game


 December 15th, 2016 1:00pm - 2:00pm EST



Are you “downgrading” your marketing goals because adding video to your website seems out of reach?

In the recent book Winning The Brain Game: Fixing The 7 Fatal Flaws of Thinking, award winning author Matthew E. May describes downgrading as a “futile attempt to declare victory through a preemptive surrender.” May cites downgrading as one of the biggest causes for mediocre business results.

During this webinar, we’ll debunk common reasons that may have caused you to downgrade your expectations of video in the past:

  • We don’t have the budget for videos
  • We don’t have the style and personality for videos
  • Our customers won’t participate in videos

Using techniques from May’s book, we’ll help bring you closer to “Winning the Video Game.”



Bob Dirkes runs a communications consultancy, which means his team helps companies solve problems with messaging and content that isn’t supporting their business strategies and objectives. During his 25 year career, he has played senior communications roles in corporations and agencies, helping colleagues and clients at organizations large and small tell the stories that drive their enterprise.





Have questions about Authority In Action: Winning The Video Game? Contact The Social Media Monthly

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