Free

Authentic Cleveland Experiences Workshop ~ August 1, 2019

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The Idea Center (Miller Classroom) at Playhouse Square

1375 Euclid Avenue

Cleveland, Ohio 44115

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Experiential Tourism is one of the leading and fasting growing trends in today's Travel and Tourism industry. Research shows that visitors want to “connect with a destination on a deeper emotional and more personal level through authentic, local experiences.” In fact, according to a recent survey conducted by American Express Life Twist Report, 72% of Americans would rather spend their money on experiences than things.

Given this, Destination Cleveland has developed an Authentic Cleveland Experiences Workshop and will be offering them six times throughout the year.

On August 1 from 3:00-5:00 pm, we will offer this workshop at The Idea Center in beautiful and historic Playhouse Square. The workshop will take place, specifically, in the Miller Classroom inside The Idea Center.

Register now (space is limited to 30) to learn more about this popular and growing trend and how Clevelanders can identify and enhance our own unique experiential assets to draw people to our neighborhoods, attractions, restaurants and businesses for authentic, Cleveland experiences.

Topics at this workshop will include:

  • The evolution of Experiential Tourism
  • Defining an authentic Cleveland experience
  • A step-by-step approach to creating authentic Cleveland experiences
  • Break out discussions and group work for creating experiences
  • Marketing resources available through Destination Cleveland and community partners for experiences

Feel free to contact us at experiences@destinationcle.org with any questions or if you have trouble registering for the workshop.

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Date and Time

Location

The Idea Center (Miller Classroom) at Playhouse Square

1375 Euclid Avenue

Cleveland, Ohio 44115

View Map

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